Unpeeling the Magic of Orange Flavour in Food & Beverages
Orange flavour adored globally because of its deep-rooted connection with nature. Fresh oranges have been part of diets for centuries, making the flavour feel nostalgic and familiar. Whether consumed as fresh fruit, juice, or confections, it evokes a sense of comfort.
Orange flavour has a rich history, originating from the cultivation of oranges in ancient China and India. Over centuries, its tangy, sweet essence became a global favourite. From fresh fruit to oils, syrups, and essences, orange flavour evolved into a versatile ingredient, now key in beverages, desserts, and confectionery worldwide.
Orange Flavour profiles
Orange flavour boasts a vibrant blend of flavour profiles that captivates the senses. Dominated by refreshing citrusy, ripe, and juicy notes, it delivers a burst of natural sweetness reminiscent of freshly peeled oranges. These dominant profiles are perfectly balanced by moderate peely and tangy nuances, adding depth and complexity to the overall taste experience. This well-rounded flavour profile makes orange a popular choice across various applications. The zesty undertone of orange makes it a popular choice in products designed to refresh, such as juices, energy drinks, flavoured water, soft drinks, and bakery products. Additionally, its bright, sunny colour symbolizes warmth, positivity, and freshness, enhancing its sensory appeal in food and beverages.
Orange Flavour Global Market
The market for orange flavour has grown significantly in recent years due to the growing need for authentic and natural flavouring agents in a variety of food and beverage applications.
As per a leading market research agency, the market for orange flavour was estimated to be worth USD 8.58 billion in 2023 and is expected to increase at a compound annual growth rate of 3.3% from 2024 to 2032, reaching USD 11.5 billion.
As global consumer preferences continue to change and the demand for natural, flavourful food and beverage products rises, orange flavour appears to have a bright future ahead of it. Orange flavours are well-positioned to meet these shifting needs across a range of applications.
Versatility of Orange Flavour: A Burst of Citrus Creativity
Orange flavour is among the most versatile and highly desired profiles in the food and beverage industry. Its harmonious blend of sweet and tangy notes, coupled with a refreshing zest, makes it ideal for various products.
Vibrant Beverages: Orange is a staple flavour in the beverage world. Its lively taste complements a wide range of drinks. Over the past two years, 107 products have been launched in the beverage category, including flavoured bottled water, carbonated soft drinks, energy drinks, flavoured still drinks, iced teas, iced coffees, juices, drink concentrates, and plant-based waters. Its bright profile
Confectionery: Whether in hard-boiled candies, chewy gummies, or soft jellies, orange flavour brings a refreshing citrus burst that elevates mouthfeel and adds vibrancy to sweet treats. Its bright, zesty notes blend perfectly with sugary bases and fruity textures, creating a universally appealing taste. In the past two years, 35 confectionery products have been launched, including gums, gummies, jellies, hard candies, lollipops, marshmallows, medicated confections, toffees, and fudges.
Baked Goods: Orange zest has long been a classic in baking, and orange flavour offers a convenient way to deliver that vibrant essence. From cakes and muffins to cookies and biscuits, it adds a refreshing citrus kick that perfectly complements buttery richness and sweet notes. Over the past two years, 70 bakery products have been introduced, including sweet biscuits/cookies, savoury crackers, bread and bread products, cakes, pastries, sweet goods, baking ingredients, and mixes. This vibrant and tangy flavour twist continues to delight consumers, especially children, making it a key element in innovative bakery creations.
Delicious dairy: In dairy products, orange flavour elevates ordinary creations into delightful indulgences. Whether in rich ice creams, or zesty yogurts, it imparts a fruity burst and a crisp finish that complements creamy textures beautifully. Over the past two years, only 3 products have been launched, including flavoured milk, evaporated milk, drinking yogurt, spoonable yogurt, fermented yogurt, dairy-based ice creams, ice popsicles, and frozen desserts.
Nutraceuticals: Orange flavour significantly enhances the palatability of nutraceutical products by masking bitterness and adding a refreshing citrus twist. In the last couple of years, 41 orange-flavoured products have been launched, including sports bars, sports drinks, and ready-to-drink (RTD) protein beverages, making nutrition both enjoyable and delicious.
Surprisingly, orange flavour isn’t limited to sweet applications. It works beautifully in savory items like salad dressings, marinades, and sauces, where its tanginess enhances flavours and its citrus aroma adds complexity. The flavour pairs particularly well with herbs, spices, and fats in savory recipes.
Perfect Pairings: Orange and Complementary Flavours
Orange’s bright and tangy profile makes it a natural partner for a variety of flavours. It pairs beautifully with the following flavours:
Chocolate: The rich, bittersweet taste of chocolate beautifully balances the tanginess of orange, creating a luxurious blend of flavours. The warm, deep cocoa notes are elevated by the vibrant citrus, resulting in a decadent contrast that delights the palate. This timeless pairing offers a perfect mix of indulgence and freshness in every bite.
Vanilla: Creamy vanilla gently mellows the zesty brightness of orange, creating a perfectly balanced flavour profile that is both smooth and delightful. The subtle sweetness of vanilla enhances the citrus notes, making it ideal for a variety of indulgent desserts.
Spices: Orange works wonderfully with spices like cinnamon, clove, and cardamom, making it a favourite in festive treats and savory marinades.
These pairings not only highlight the orange flavour’s versatility but also open doors for innovation across multiple categories, from confectionery and bakery to beverages and savoury dishes.
Orange flavour at Keva Flavours
Keva Flavours stands out for its commitment to ethical raw material procurement, ensuring sustainable and responsible sourcing practices. With a strong focus on backward integration, Keva maintains complete control over quality and consistency, making it a trusted partner in delivering premium flavours developed with integrity and precision.
The love for orange flavour has extended beyond traditional categories, inspiring creativity in new-age products. One such trend is its integration into sparkling waters, where a hint of zesty orange adds a refreshing twist. It has also become popular in alcohol mixers, offering a bright citrus balance to cocktails. Additionally, plant-based beverages, like nut milks and oat drinks, are being infused with orange, elevating their flavour profile with a burst of vibrancy.
Keva Flavours offers an extensive range of premium orange flavours designed to meet diverse application needs across the food and beverage industry. Known for their stability and authenticity, our orange flavours deliver consistent performance in various product formats, including confectionery, bakery, dairy, and beverages. Additionally, each flavour can be tailored to specific formulations, ensuring the perfect fit for every creation. Whether you need a bold, zesty profile or a mild citrus note, Keva Flavours provides reliable, customizable solutions to elevate your products.
In addition to offering a wide range of high-quality flavours, Keva Flavours provides value-added services that go beyond traditional flavour solutions. Our offerings include co-creation to develop customized flavours, product prototyping to accelerate development, recipe re-engineering for improved formulations, sensory services for detailed product evaluation, and marketing insights to help position your products effectively. These services ensure that we not only deliver great flavours but also partner with you in creating successful and innovative products for the market.
With Keva Flavours, brands have the opportunity to craft orange flavoured product offerings that not only deliver exceptional taste but also align perfectly with evolving consumer preferences.
Ready to create something remarkable? Reach out to us at connect.flavours@keva.co.in. Explore our product brochure for a deeper look into our flavour solutions or dive into our latest blogs to fuel your inspiration.
Elevate. Innovate. Captivate. Let’s create something unforgettable!
ArrayKeva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.