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Super Butterscotch: A Classic Taste, Crafted for Modern Creations
Some flavours are remembered not just for how they taste, but for how they make us feel. Butterscotch is one such flavour. Unlike flavours drawn directly from nature, it was born from culinary imagination, bringing together simple ingredients like butter and caramelised sugar to create something rich, warm and indulgent. This crafted combination gave it a distinctive sensory character, marked […]
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Sensorial Delight Starts with Smarter Flavour Delivery
Introduction: Why Flavour Delivery Needs Innovation Every product creates an experience that extends beyond taste alone. Aroma, taste, mouthfeel, and aftertaste work together to shape the overall sensory perception that influences how consumers experience and remember a product. At the centre of this sensory journey is flavour—the element that connects taste with emotion, enhances product appeal, and defines the overall […]
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From Bitter to Better: Innovations in Flavour Masking for wellness
The wellness industry is undergoing a profound transformation, driven by the growing convergence of pharmaceuticals and Nutraceuticals. Together, these two pillars are shaping a new era of healthcare that extends beyond treatment to embrace prevention, nutrition, and holistic well-being. As consumers become increasingly engaged in managing their health, expectations are evolving beyond efficacy and safety, creating demand for products that […]
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Beyond Chai: The Rise of Flavour-Forward Tea Experiences
Introduction Tea is more than just a beverage, it is an emotion that defines everyday life in India. Across the country, small rituals of comfort and connection often begin with a simple cup of chai. From the familiar aroma brewing in the kitchen each morning to spontaneous conversations over cutting chai, it effortlessly weaves itself into daily moments. It brings […]
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The New Era of Ice Cream: Flavour, Innovation, Personalisation, & Premiumisation
Introduction Ice cream has long been cherished as a symbol of indulgence, comfort, and simple joy, especially during the warm embrace of summer. In today’s evolving food landscape, it has grown far beyond a seasonal treat and emerged as a dynamic category shaped by innovation, premiumisation, and changing consumer expectations. Ice cream naturally connects people to moments of happiness, whether […]
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Redefining Flavour Possibilities: Keva’s Journey Through 2025
2025 stands out as a defining chapter in Keva Flavours’ journey of innovation, creativity, and sensorial excellence. Built on a strong foundation of technical expertise and deep market insight, the year became a platform for pushing boundaries—introducing fresh concepts, reimagining familiar formats, and translating global and regional trends into compelling flavour solutions. Innovation during the year was not limited to […]
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Sensory Evaluation of Food Products
Senses behaviour: Human body has 5 organs that help us in the process of sensorial assessment of a food product. These are (1) Eye – senses colour, surface and shape (2) Nose – senses taste, odour, aroma (3) Tongue – senses surface, taste, elasticity, hardness, roughness, crispness (4) Finger –surface, shape, elasticity, hardness, roughness, crispness and (5) Ear – crispness. […]
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Effect of Carbohydrates on Flavor Perception
Among the three macro-nutrients of the food matrix, carbohydrate provides energy to our body. Chemically they are made of carbon, hydrogen and oxygen. Saccharides are the basic building blocks of carbohydrates. Based on molecular weight, carbohydrates can be classified into four categories. Monosaccharides like Glucose, Fructose, Galactose etc. Disaccharides like Sucrose or Lactose Oligonucleotides like Raffinose Polysaccharides like Starch, Cellulose, […]
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Sensory Attributes of Fats
Among the three essential needs of human beings, food stands ahead of cloth and shelter. Food is vital for providing nutrition to our body. The macro-nutrients of food-matrix, like protein, fat, and carbohydrate, performs critical body functions. In our daily diet, fat is a chief source of energy by providing nine calories per gram. Fat is naturally occurring triglycerides whose […]
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Flavour and Protein interaction
When we talk about any food product’s food matrix, we refer to the nutrient and non-nutrients components and their relationships. Carbohydrate, protein, fat, vitamin, mineral, flavour etc., are some of its parts that arise in our mind. Among them, protein is one of the significant component having a prominent role in the food matrix. And this protein is considered an […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.