Flavour concepts that continue to stay relevant even today

By Ummeayman Rangwala

March 25, 2020

We often think what’s in a name that makes it so significant. Well, it’s the identity of the thing to which the name is attached. Right! Names of certain things become very popular because these things have some unique characteristics, liked by many. When we talk of something ‘famous’, we see it from various angles, but what is it that we understand when we link such adjective to ‘Flavours’. Well, we all know that becoming famous is not that easy, especially when you are globally well accepted, then how did some of the flavours manage to be so renowned. They just did by tickling the right notes of taste buds.

Profile of a flavour is a unique quality that is associated with its aroma, the taste, the mouthfeel, the sensations that it creates, the combinatorial effect of all of these is what makes a flavour profile unique. Any flavour worth remembering should be able to create that same sensational effect in the brain, and our taste and smell receptors should be able to identify them immediately and link them to its name. It is then the flavour profile gets too closely associated with its name to become the benchmark for that particular profile.

Many may immediately connect to Tutti fruity flavour. We have eaten lots of ice-creams and cakes of this flavour and is globally famous as such. Word Tutti fruity means a mixture of fruits. But in terms of characteristics, it has a unique profile of being nutty, sweet, berry type, something which is quite different than mixed fruit flavour. Globally this flavour is expected to be the same profile in any products category, be it cake or beverage or biscuits. Being a sweet note, it is more appealing to children and youngsters, and we can call it a delightful flavour, mostly liked on occasions such as birthdays, children’s parties, get-togethers etc., where there is a happy and cheerful atmosphere. Maybe the happy childhood memories associated with this profile gives more of a relaxing effect.

Another unique popular, famous, globally recognised flavour is Butterscotch flavour. Originally this flavour was formed in hard-boiled candies by boiling brown sugar and butter. Later, it became so popular that replicating it through flavour route became more necessary to provide repetition of the fixed profile. This crunchy, caramelic, sweet flavour is more liked in ice-creams, cakes, biscuits. Even some of the lip balms have this flavour.

Bubblegum, the name itself reminds of the juicy chewing gums and sweet gummy toothpaste. This strawberry and banana punch flavour is well-accepted in many food categories. It has even jumped over to show its presence in other segments like pharma products. It is widely used in syrups and chewable tablets for kids and elderlies as it masks the soapy effect caused by other ingredients present in some of the products. Although somebody may have accidentally invented this flavour, the profile is stuck to the memories so much. It has now a stand-alone identity of its own. So, whenever there is mention of bubblegum, our mouth waters with the memories of this unique flavour.

Some flavours are more appreciated in beverages and connect more with masses when used in juices or carbonated drinks as overtimes they have been in memories linked to beverages. Cola is one such flavour with spicy, tangy, bitter notes which get more enhanced when carbonated. This flavour is more attractive to youth and matured minds who want to feel connected to some part of the bitterness of liquors.

Most of these flavours and their names have known to be globally present in most of the products. Their distinct specific profile has made them known by their names itself. So next time when you hear a tutti-fruity or butterscotch or bubblegum, I am sure you would know what profile is linked to which names. That’s how some names depicting unique flavour concepts remain evergreen in the food and beverage world, that they continue to win our heart and mesmerise our tastebuds generations after generations.

Tags: bakery, beverage industry, flavour industry

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Keva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.

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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.

Flavour concepts that continue to stay relevant even today

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