Flavours of Festivities: How Festival Tastes Influence Product Innovation
India, the land of diverse cultural regions and vibrant festivals, celebrates every occasion with its own unique culinary identity. At the heart of these festivities lies an array of traditional sweets, laddoos, pedas, gulab jamun, modak, and more, each carrying the essence of heritage and togetherness. These mithais are more than just desserts; they are edible symbols of joy, family, […]
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Royal Rose the Flavour of Royalty
Introduction Rose is more than just a floral note; it’s a flavour steeped in cultural richness and elegance, with a tradition deeply rooted in the culinary heritage of Asia and the Middle East. What began centuries ago as a cooling, fragrant addition to traditional dishes is now embraced worldwide in modern applications ranging from beverages such as tea and RTD […]
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How Nostalgia is Shaping the Future of Taste?
Nostalgia is more than a sentiment, it’s a psychological anchor. Research in consumer behaviour shows that nostalgic experiences can foster positive emotions, a sense of belonging, and even increased product satisfaction. Amid global uncertainty, health crises, and digital fatigue, consumers are leaning towards regaining moments of emotional connection, and comfort. This is the reason why a single bite of mango […]
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Coconut Delicious: A Flavour Loved Across Generations
Coconut is more than just a tropical fruit; it’s a flavour deeply rooted in Indian culture, comfort, and culinary traditions. Its natural sweetness, creamy texture, and unmistakable aroma evoke feelings of warmth and familiarity. From being a staple in traditional cuisines to a contemporary flavour in global product innovation, coconut has evolved as one of the most versatile and loved […]
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Fruity Flavours Driving The Nutritional Supplement Industry
The global nutritional supplement industry is undergoing a flavour revolution—driven by evolving consumer preferences, wellness trends, and the rapid rise of non-pill formats. While tablets and capsules have long dominated the category, modern consumers are leaning toward more enjoyable, flavourful experiences that enhance compliance and satisfaction. The performance nutrition segment, including sports supplements, protein powders, and hydration products, is highly […]
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The Global Impact of Indian Flavours on F and B Innovations
Indian cuisine is renowned for its intricate layering of spices, creating deep, bold, and aromatic flavour profiles that captivate the senses. In recent years, Indian flavours have transcended regional boundaries, influencing global food and beverage innovation across various categories. From beverages to savoury snacks, the rich tapestry of Indian spices and ingredients is reshaping culinary experiences worldwide. In this blog […]
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Lychee Flavour The Taste of Modern Indulgence
Lychee is known for its exotic appeal, delicate sweetness, and versatility. It is native to Southeast Asia and long cherished in Chinese and Indian cultures, is no longer a regional gem—it’s now a global flavour trend finding its place across categories from fine dining to mass-market beverages. Let’s explore the unique sensory allure, product applications, and innovation potential of lychee […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.