Taste of Traditions
India’s diverse landscape is reflected in its languages, cuisines, and climatic conditions. As the scorching heat sets in, people across the country turn to various cooling beverages to beat the heat. From regional refreshers to internationally inspired concoctions, the choices are as diverse as the nation itself.
One of the most intriguing aspects of Indian summers is the array of regional refreshers that emerge from different parts of the country. These beverages are often deeply rooted in local traditions and ingredients, offering a refreshing escape from the sweltering heat.
We at Keva Flavours posted a poll on LinkedIn to explore the preferences of people about their favourite summer refreshers. The poll gathered good responses from our followers. It was found that regional refreshers emerged as the top choice among respondents for beating the summer heat, gathering 41% of the votes. Following closely behind were juice-based drinks, preferred by 29% of participants, while ice cream claimed the third spot with 24% of the votes. Interestingly, carbonated soft drinks (CSD) lagged significantly, being chosen by only 6% of the respondents.
Regional Refreshers:
Several famous summertime drinks can be found in various regions of India. A popular classic lassi drink is a creamy yogurt-based drink flavoured with rose water, cardamom, and sometimes saffron and is enjoyed throughout the plains. Chilled, sweet, and refreshing sugarcane juice is also a summer delight. Tangy aam panna, a mixture of raw mango, mint leaves, black salt, cumin powder, and black pepper powder has a separate set of consumers for its unmatchable taste and refreshing feel.
The traditional sattu drink, made from roasted gram flour, water, and spices, which provides instant energy and refreshment is also consumed as a summer refresher drink. Bel Sharbat, chilled thandai, and flavoured milk are also consumed to beat the heat.
The coconut water offers hydration, nutrition, and sweetness that makes it one of the best summer refreshers for lush green tropical and coastal regions. Refreshing buttermilk seasoned with regional spices and mint is also popular. Tangy kokum sherbet is relished by the people living on the west coast of India. People living in mountain terrains have enjoyed Buransh Sherbet, and lemon mint shikanji for ages.
None of the summer refreshment list is complete without mentioning the refreshing jaljeera, renowned for its digestive properties and made with a tantalizing blend of cumin, mint, and black salt.
Across these diverse landscapes, one finds a common thread: a preference for regional refreshers that rejuvenate and refresh. Whether in bustling cities or serene countryside, these indigenous beverages offer a taste of India’s rich culinary heritage and provide much-needed relief during the scorching summer months.
Juice-based drinks:
Juice-based drinks are another popular choice among Indians seeking relief from the summer sun. Whether it’s the sweet and tart taste of freshly squeezed orange juice or the cooling properties of watermelon juice, these beverages offer a burst of flavour, nutrition, and hydration. With one-third of respondents opting for juice-based drinks in Keva Flavours’ poll, it’s clear that people turn to these refreshing concoctions to quench their thirst and rejuvenate their spirits during the hot summer months.
Ice cream:
No discussion of summer refreshers in India would be complete without mentioning ice cream. From creamy kulfi to fruity sorbets, ice cream comes in a variety of flavours and textures, making it a beloved treat for people of all ages. Whether enjoyed in a cone on a bustling street corner or savoured slowly in the comfort of one’s home, ice cream is synonymous with summer indulgence. With one-fourth of respondents choosing ice cream in Keva Flavours’ poll, it’s evident that ice cream holds a special place in the hearts of many Indians.
Carbonated Soft Drinks (CSD):
While carbonated soft drinks (CSD) have long been a staple of the Indian beverage market, their popularity seems to be waning in the face of increasing health consciousness and a growing preference for natural and traditional alternatives. Keva Flavours’ poll highlights a shift in consumer preferences towards healthier and more authentic refreshments.
In a nutshell:
In your journey of indulging in summer refreshers, our diverse and capable team works meticulously to offer you a wide range of flavours and seasoning solutions and partners in innovation. We offer a variety of flavour solutions for regional refreshers, including cumin, mint, saffron, lemon, mango, and more. We also have seasonings for buttermilk.
We also have a wide range of ice cream flavours across all ranges including browns, fruit and nuts, berries, florals, and ethnic flavours.
In addition, we provide an extensive array of flavours for carbonated soft drinks, such as cola, orange, lemon, lime, jeera soda, and many more.
Click here to download our brochure and explore a wide range of flavours. Write us at connect.flavours@keva.co.in to learn more about our products.
Keep reading! Keep learning!
ArrayKeva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.