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From Seasonal Cravings to Market Opportunities: The Power of Flavour Innovation
When the Monsoon Settles In, Cravings Take Over As the monsoon settles in, it brings more than just a welcome respite from the heat—it transforms everyday routines and the way consumers experience food. The sound of rainfall, cooler temperatures, and longer indoor moments create a natural inclination toward foods and beverages that evoke comfort, warmth, and nostalgia. During this season, […]
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India’s Evolving Summer Beverage Revolution
As summer heats up, so do consumer tastes in beverages, sparking a surge of innovative trends that redefine our refreshment experiences. The contemporary beverage market is evolving rapidly, driven by a growing demand for healthier options, exciting flavour pairings, and sustainable practices. From revitalizing flavoured water to fruit-infused waters to iced tea to energy drinks, summer beverages are becoming a […]
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Energizing Trends of the Energy Drink Market
Indian Energy Drink Market is valued at 0.74 billion USD in 2024 and it is expected to grow at 5.46% CAGR and reach 1.01 billion USD by 2031. According to industry reports, the Indian energy drink market is projected to continue its upward trajectory, driven by factors such as increasing disposable income, growing urbanization, and fast-paced lifestyle. Domestic and international […]
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Taste of Traditions
India’s diverse landscape is reflected in its languages, cuisines, and climatic conditions. As the scorching heat sets in, people across the country turn to various cooling beverages to beat the heat. From regional refreshers to internationally inspired concoctions, the choices are as diverse as the nation itself. One of the most intriguing aspects of Indian summers is the array of […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.