Keva Flavours at FI Asia 2025 – A Journey of Taste & Innovation
Keva Flavours is bringing its taste innovations to markets worldwide, recognizing South Asia’s strategic role in shaping the future of taste. At FI Asia 2025, held in Bangkok from September 17–19 at the Queen Sirikit National Convention Center (QSNCC), the brand showcased its pioneering flavours on a prestigious global platform, further strengthening its presence and impact across this rapidly expanding region. With its diverse consumer base and ever-evolving preferences, South Asia continues to emerge as a hub for flavour innovation and product development. Keva’s participation reflects its commitment to understanding dynamic markets, catering to global palates, and driving flavour creativity that resonates across cultures—bringing together global leaders to inspire, collaborate, and create innovative taste experiences for the future. As part of this ongoing legacy, Keva Flavours proudly demonstrated its expertise in crafting flavour solutions that blend authenticity with innovation—truly Making Food Delicious Globally!
Building on its deep insight into evolving consumer tastes and trends, Keva Flavours presented a diverse range of flavour innovations across categories such as RTD mocktails, jelly drinks, plant-based ice creams, confectionery (candy), and savoury seasonings for potato chips. Each creation reflected Keva’s ability to translate consumer preferences into impactful taste experiences, reinforcing its position as a trusted partner for brands seeking to stay ahead of flavour trends.
Take a walkthrough of the highlights, category-wise innovations, and key insights from this dynamic global platform—a meeting point for local and international tastemakers shaping the future of flavour innovation.
BEVERAGES: INNOVATIVE DRINKS FOR THE MODERN PALATE
In the beverage category, Keva Flavours showcased exciting new concepts that captured attention with bold and distinctive profiles, reflecting both the vast potential of the Southeast Asian market and Keva’s deep technical understanding of local taste preferences. These innovations were designed to align with evolving consumer trends, offering flavour experiences tailored for the dynamic and diverse beverage landscape of the region.
SLUSHY BEVERAGES: A TREND FOR ADVENTUROUS REFRESHMENT
The beverage category continues to evolve with consumers increasingly seeking refreshing, adventurous, and experience-driven options that fit modern lifestyles. Reflecting these trends, the slushy segment has gained remarkable traction, offering an exciting canvas for bold and experimental flavours. At FI Asia 2025, Keva Flavours unveiled the “Chilli Guava” Slushy — a bold fusion of tropical guava sweetness with a subtle spicy twist. This creation perfectly captured the growing appeal of adventurous flavour combinations that surprise and delight the palate. Alongside this, Keva introduced “Energy Drink” flavours designed to meet the growing demand for functional beverages that energise without compromising taste. The “Malted Beer” flavour brought a rich, malty indulgence, marrying tradition with modern innovation. Presented in a non-alcoholic, ready-to-drink slushy format, it appealed to consumers seeking the familiar depth and roasted warmth of a classic brew, reimagined for contemporary, refreshing beverage experiences. These offerings collectively demonstrated a strong preference for beverages that were not just refreshing but also bold, flavour-forward, and experience-driven.
RTD MOCKTAILS: SOPHISTICATED FLAVOUR ON THE GO
Ready-to-drink (RTD) mocktails have become a well-established category in Thailand, reflecting consumers’ preference for sophisticated yet convenient alternatives to traditional cocktails. Keva Flavours’ “Acai Tropical Twist” and “Party Berry” mocktails were crafted to capture this growing demand, featuring multi-layered flavour fusions that deliver depth, vibrancy, and a sensorial journey in every sip. The Acai Tropical Twist blends the tartness of acai with tropical fruit notes and a hint of citrus, while the Party Berry combines rich berry tones with subtle floral sweetness and refreshing mint accents — creating a multi-dimensional flavour experience that unfolds gracefully on the palate. These vibrant, fruit-forward profiles offer refreshing and indulgent experiences, aligning with the growing trend among young millennials and Gen Z consumers who value unique, flavourful journeys without alcohol. By marrying vivid flavour layering with ease of consumption, these mocktails embody the shift towards mindful indulgence — where consumers seek exciting, accessible, and memorable drink experiences anytime, anywhere.
JELLY DRINKS: PLAYFUL TEXTURES MEETING BOLD FLAVOURS
The jelly drink category has carved a niche in the beverage market by offering playful and multi-sensory drinking experiences. Keva Flavours showcased two standout creations that embodied this spirit of innovation. The “Energizing Jelly” reimagines the traditional energy drink experience, aligning with the growing consumer shift toward functional beverages in novel, interactive formats. By combining dynamic taste and texture, it delivers a revitalising boost that appeals to active consumers seeking both refreshment and novelty, while also enabling innovative packaging formats that offer new ways to enjoy energy beyond traditional cans and bottles. The “Lychee Dragon Spark”, on the other hand, offers a luxurious tropical escape, marrying the exotic sweetness of lychee with the vibrant allure of dragon fruit. Together, these jelly drinks reflect a growing consumer interest in beverages that deliver not just flavour, but also an interactive and enjoyable experience—bringing texture, fun, and refreshment together in every sip.
PLANT-BASED DAIRY – ICE CREAM: REDEFINING INDULGENCE
Plant-based dairy has rapidly become one of the most dynamic categories in the food and beverage landscape, combining indulgence with sustainability. Keva Flavours has been at the forefront of this evolution, crafting plant-based innovations that maintain the richness of taste and authenticity. At FI Asia 2025, Keva Flavours unveiled the “Pista Kunafa Plant-Based Ice Cream” — a fusion of creamy pistachio indulgence and the exotic charm of kunafa, a popular Middle Eastern dessert. We have imagined it in a flavour format that is rapidly transcending regional boundaries and finding exciting new expressions across categories. This creation captures the essence of modern indulgence, where global flavours meet traditional influences, offering mindful yet luxurious experiences. As the plant-based dairy category continues to evolve, it opens new possibilities for flavour innovation that celebrates both cultural heritage and contemporary taste trends.
CONFECTIONERY – CANDY: A TRIGEMINAL EXPERIENCE IN EVERY BITE
Confectionery is a category where Keva Flavours continues to push boundaries. At FI Asia 2025, “ChilliTwist” – Tamarind Chilli Salt Candy stood out as a striking innovation, delivering a unique trigeminal effect that awakened the senses. By blending tangy tamarind, fiery chilli, and a hint of salt, ChilliTwist created a multi-sensory experience that engaged taste, aroma, and sensation. This bold confection exemplified Keva’s expertise in merging tradition with novelty, appealing to consumers who seek exciting, memorable, and adventurous indulgences.
SAVOURY TOP NOTES IN SEASONING – POTATO CHIPS: A FUSION OF BOLD AND EXOTIC FLAVOURS
Savoury top notes took centre stage at FI Asia 2025, where Keva Flavours showcased its expertise in creating bold, layered, and immersive taste experiences for the snacking category. The “Tom Yum Seasoning” delivered a vibrant burst of citrusy lemongrass, aromatic herbs, and balanced spiciness, capturing the authentic essence of the iconic Thai soup in a crisp format. The “Wasabi Blast” Seasoning, on the other hand, offered a striking interplay of sharp, nose-tingling heat and deep umami richness, delivering an unforgettable flavour impact. Together, these creations exemplified Keva Flavours’ mastery in elevating savoury applications—transforming everyday snacks into extraordinary flavour adventures.
KEVA FLAVOURS: YOUR PARTNER IN INNOVATION
Keva Flavours has always been at the forefront of flavour innovation, and its participation in FI Asia 2025 reinforced its position as a leader in delivering creative and impactful flavour solutions for the food and beverage industry. With a diverse portfolio spanning beverages, confectionery, plant based dairy, snacks, and savoury seasonings, Keva Flavours continued to offer high-quality, sustainable, and trend-forward flavour innovations that inspire and delight.
These categories reflected Keva’s expertise in creating diverse, trend-driven, and consumer-focused flavour solutions for the modern food and beverage industry.
Beyond creating palate-pleasing flavours, Keva Flavours remained deeply attuned to evolving market trends and consumer preferences. From indulgent taste experiences to functional flavours, clean-label solutions, and health-oriented innovations, Keva positioned itself as a solution-driven partner, offering end-to-end flavour expertise that helps brands elevate their products while aligning with modern lifestyles and wellness goals.
Download our product brochure to explore Keva Flavours’ expansive flavour portfolio. Missed us at FI Asia 2025? No worries! Whether you couldn’t attend the event at the Queen Sirikit National Convention Center (QSNCC), Bangkok, or are connecting with us from anywhere else, you can still discover our latest innovations and flavours.
write to us at connect.flavours@keva.co.in
ArrayKeva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.