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From Bitter to Better: Innovations in Flavour Masking for wellness
The wellness industry is undergoing a profound transformation, driven by the growing convergence of pharmaceuticals and Nutraceuticals. Together, these two pillars are shaping a new era of healthcare that extends beyond treatment to embrace prevention, nutrition, and holistic well-being. As consumers become increasingly engaged in managing their health, expectations are evolving beyond efficacy and safety, creating demand for products that […]
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Redefining Flavour Possibilities: Keva’s Journey Through 2025
2025 stands out as a defining chapter in Keva Flavours’ journey of innovation, creativity, and sensorial excellence. Built on a strong foundation of technical expertise and deep market insight, the year became a platform for pushing boundaries—introducing fresh concepts, reimagining familiar formats, and translating global and regional trends into compelling flavour solutions. Innovation during the year was not limited to […]
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Flavours in Vegan Foods
Vegan is the most trending term in foods these days, although most of the global consumers are well familiar with Vegetarian and Vegan foods. Domestically, Vegetarian is a very well-known term. However, now even the domestic consumers demand is more towards Vegan. Both these terms Vegan and Vegetarian, seem to be interchangeable but the reality is not so simple. Vegetarian […]
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Off-taste Masking through Flavourings
In today’s modern world of food and beverage products, pure taste and mouth feel are no longer enough for the consumer. Today’s modern consumer is looking for far, healthier options. Obesity is an issue, especially in children, tooth care, diabetes, salt content, fat content. The inclusion of vitamin and mineral all are now rapidly becoming the benchmark. These are very […]
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Flavours for Oral Care
The first image that flashes through your mind when you think of word ‘Oral care’ is ‘Teeth’. However, oral care is not only about brushing with a minty toothpaste and gargle with a refreshing mouthwash, but this category has far expanded to include breath sprays, breath strips, whitening strips etc. Going back to basics, to maintain basic oral health, the […]
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Flavour Influences Selection of Healthier Option
Our ancestors may never have thought there would be an era when people would have to be selective in what they eat to remain healthy. As we have evolved, our eating habits have evolved too, and we have moved away from natural and raw form of food to processed foods. Besides the changes in eating habits, we have also moved […]
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Flavours & Masking Agents in Sports Nutrition
The global sports nutrition market is predicted to surpass $45 billion by the year 2022. With tremendous pressure and competition in sports along with easily disposable income, an ergogenic diet is being sought after. In sports nutrition, products are categorized as per the intended function. Generally speaking there are pre-workout, in between-workout and post workout or recovery products. As eating […]
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Flavours in functional food
“Let food be thy medicine and medicine be thy food”, this famous quote of the father of Medicine-Hippocrates, emphasizes the healing powers of our diet. In the fast-paced, stress-laden life, the contemporary urbanite has shifted his focus from popping pills aimed at curing a disease to consuming preventive diet to avert falling ill. Food technologists have come to the rescue […]
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Flavours in health and nutrition
If you go to a hyper-mart and decide to buy the first crate of the season’s mangoes, what do you perceive yourself doing? Undoubtedly, you will touch and smell the best-looking mango and purchase the crate only if the rifting aroma evokes your childhood memories. Aroma is an essential component of flavour and is a quality attribute of fresh produce […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.