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How Nostalgia is Shaping the Future of Taste?
Nostalgia is more than a sentiment, it’s a psychological anchor. Research in consumer behaviour shows that nostalgic experiences can foster positive emotions, a sense of belonging, and even increased product satisfaction. Amid global uncertainty, health crises, and digital fatigue, consumers are leaning towards regaining moments of emotional connection, and comfort. This is the reason why a single bite of mango […]
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Coconut Delicious: A Flavour Loved Across Generations
Coconut is more than just a tropical fruit; it’s a flavour deeply rooted in Indian culture, comfort, and culinary traditions. Its natural sweetness, creamy texture, and unmistakable aroma evoke feelings of warmth and familiarity. From being a staple in traditional cuisines to a contemporary flavour in global product innovation, coconut has evolved as one of the most versatile and loved […]
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Fruity Flavours Driving The Nutritional Supplement Industry
The global nutritional supplement industry is undergoing a flavour revolution—driven by evolving consumer preferences, wellness trends, and the rapid rise of non-pill formats. While tablets and capsules have long dominated the category, modern consumers are leaning toward more enjoyable, flavourful experiences that enhance compliance and satisfaction. The performance nutrition segment, including sports supplements, protein powders, and hydration products, is highly […]
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Lychee Flavour The Taste of Modern Indulgence
Lychee is known for its exotic appeal, delicate sweetness, and versatility. It is native to Southeast Asia and long cherished in Chinese and Indian cultures, is no longer a regional gem—it’s now a global flavour trend finding its place across categories from fine dining to mass-market beverages. Let’s explore the unique sensory allure, product applications, and innovation potential of lychee […]
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From Sips to Snacks: Lemon Flavour’s Rising Dominance in F&B
Lemon flavour instantly evokes memories of scorchy summer days, where a glass of chilled lemonade offers the perfect balance of tangy and refreshing delight. It also brings nostalgia wavs with half-moon shaped candies from childhood. Its zesty citrus notes awaken the senses, cutting through the heat with a crisp, invigorating burst. Whether infused in beverages, confectionery, savory dishes, or nutraceuticals […]
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Mango Magic: Fresh, Bold, and Irresistibly Flavourful
Flavour is more than taste — especially when it comes to mango flavour; it’s a sensory experience that blends culture, memory, and emotion into every bite or sip. With countless varieties grown across the globe, each mango tells a different story through its flavour. In Western India, the Alphonso mango delivers a rich, creamy indulgence. The North brings us Dussehri […]
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Pineapple Flavour Fueling Innovations Across F&B Categories
Pineapple, known for its juicy, tangy, and mildly sweet flavour, is among the most cherished tropical fruits globally. Its distinctive and lively taste makes it a fundamental ingredient in the food and beverage industry, providing a refreshing twist to an array of products. From beverages to confections to syrups to lozenges, pineapple flavour is essential, delivering an alluring blend of […]
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India’s Evolving Summer Beverage Revolution
As summer heats up, so do consumer tastes in beverages, sparking a surge of innovative trends that redefine our refreshment experiences. The contemporary beverage market is evolving rapidly, driven by a growing demand for healthier options, exciting flavour pairings, and sustainable practices. From revitalizing flavoured water to fruit-infused waters to iced tea to energy drinks, summer beverages are becoming a […]
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Strawberry Flavour: A Timeless Classic for Every Indulgence
Strawberry flavour is a globally cherished classic, loved for its irresistible sweetness, fruity richness, and subtle tanginess. Its appeal transcends generations, having been enjoyed for centuries in various forms—from ancient wild strawberry consumption to its cultivation in European gardens during the Renaissance. Its aromatic allure makes it a favourite across generations, evoking nostalgia and indulgence in every bite or sip. […]
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Keva’s Journey of Taste Innovation at Gulfood Manufacturing 2024
Keva Flavours proudly marked its global presence at Gulfood Manufacturing 2024, held in Dubai from November 5th to 7th, in collaboration with our food and beverage flavour solutions distributor for the Middle East, @Reda Industrial materials. As a premier platform for food and beverage innovation, this event brought together industry leaders and innovators from around the globe. Keva Flavours, a […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.