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Energizing Trends of the Energy Drink Market
Indian Energy Drink Market is valued at 0.74 billion USD in 2024 and it is expected to grow at 5.46% CAGR and reach 1.01 billion USD by 2031. According to industry reports, the Indian energy drink market is projected to continue its upward trajectory, driven by factors such as increasing disposable income, growing urbanization, and fast-paced lifestyle. Domestic and international […]
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Taste of Traditions
India’s diverse landscape is reflected in its languages, cuisines, and climatic conditions. As the scorching heat sets in, people across the country turn to various cooling beverages to beat the heat. From regional refreshers to internationally inspired concoctions, the choices are as diverse as the nation itself. One of the most intriguing aspects of Indian summers is the array of […]
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Flavour concepts that continue to stay relevant even today
We often think what’s in a name that makes it so significant. Well, it’s the identity of the thing to which the name is attached. Right! Names of certain things become very popular because these things have some unique characteristics, liked by many. When we talk of something ‘famous’, we see it from various angles, but what is it that […]
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Sugar Reduction with Flavours
In today’s modern and ever more health-conscious world, there is a growing demand and need for there to be a reduction in the level of sugar consumed. It is especially required in beverages as it contains the maximum amount of sugar. Why is this necessary? Table Sugar, as we know, is Sucrose which is a DiSaccharide. The basic chemical formula […]
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Flavoured Water – an Emerging Concept
Water – this universal solvent is very essential for most of our body functions and maintaining good health. We all need to consume a reasonable amount of water to maintain the health of every cell in our body. Water helps in preventing the body from dehydrating and for all the additional benefits like skincare, kidney care and detoxification benefits that […]
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Emerging Flavour Trends – Natural & Newness
Aggressive marketing schemes, globalisation and opening of markets have prompted the consumers to crave global flavours from the comfort of their couch. Consumers want to try to experiment with diverse flavours and cuisines that boast of being ‘natural’ and ‘safe’ without investing too much time and energy. Thus, the demand for certain natural flavours has risen leading to launch of […]
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The rise of Dairy Alternatives
Lately, there has been a huge surge in dairy alternatives and more and more research is being focussed in this direction. Abstaining from dairy could be a result of health problems such as lactose intolerance, IBS or any other inflammatory diseases, or due to lifestyle choice such as being vegan or following alternative medicine systems that restrict such intake. Whatever […]
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Different Types of Tea Flavours
The aromatic cuppa that wakes us up in the morning or refreshes us during our 4 pm break has no doubt undergone a massive transformation. Tea as a beverage has its origin in Asia where the health benefits are celebrated as part of the culture. Tea is a rich source of several phytochemicals such as Catechins, Epicatechins, Gallic acid, Caffeine […]
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Flavours & Masking Agents in Sports Nutrition
The global sports nutrition market is predicted to surpass $45 billion by the year 2022. With tremendous pressure and competition in sports along with easily disposable income, an ergogenic diet is being sought after. In sports nutrition, products are categorized as per the intended function. Generally speaking there are pre-workout, in between-workout and post workout or recovery products. As eating […]
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Powder Flavours
Innovation in the field of food ingredients is in demand by manufacturers as well as consumers. The competitions among organizations lead to giving different new approaches for use of flavour in the food industry. This article will give a brief idea about one form of flavour i.e. powder flavour with its application in food. Powder flavours are in different forms, […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.