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Emerging Flavour Trends – Natural & Newness
Aggressive marketing schemes, globalisation and opening of markets have prompted the consumers to crave global flavours from the comfort of their couch. Consumers want to try to experiment with diverse flavours and cuisines that boast of being ‘natural’ and ‘safe’ without investing too much time and energy. Thus, the demand for certain natural flavours has risen leading to launch of […]
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The rise of Dairy Alternatives
Lately, there has been a huge surge in dairy alternatives and more and more research is being focussed in this direction. Abstaining from dairy could be a result of health problems such as lactose intolerance, IBS or any other inflammatory diseases, or due to lifestyle choice such as being vegan or following alternative medicine systems that restrict such intake. Whatever […]
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Different Types of Tea Flavours
The aromatic cuppa that wakes us up in the morning or refreshes us during our 4 pm break has no doubt undergone a massive transformation. Tea as a beverage has its origin in Asia where the health benefits are celebrated as part of the culture. Tea is a rich source of several phytochemicals such as Catechins, Epicatechins, Gallic acid, Caffeine […]
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Snacking Indulgence with Health Benefits
In the fast-paced modern times, snacking or convenience “go to” food is an integral part of our lives. Snacks are instant food products manufactured and packaged in a way that they have an extended shelf life. No doubt, snacks are stocked in every house, pantries of corporates, armed forces, hospitals etc. and even figure in stockpiles of UN agencies working in […]
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Flavours & Masking Agents in Sports Nutrition
The global sports nutrition market is predicted to surpass $45 billion by the year 2022. With tremendous pressure and competition in sports along with easily disposable income, an ergogenic diet is being sought after. In sports nutrition, products are categorized as per the intended function. Generally speaking there are pre-workout, in between-workout and post workout or recovery products. As eating […]
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Flavours for reduced fat products
Consumer preference for a food product is dictated by its taste and aroma. Though health conscious consumers are on a lookout for low fat low calorie products, they are in no mood for bland tasting cardboard food. With public health organizations emphasizing on limiting fat intake to 30% of the total calories consumed, there is a need for low fat […]
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Flavour and sensory perception
Flavour is paramount in an individuals’ development of likes and dislikes towards food products. Flavors are characterized by the presence of top, middle and base notes. The crisp, sharp, effervescent and noticeable aromas that you notice first are top notes. Fruity aromas such as citrus, berry, pear make up the top notes. Binding the top notes with the base notes […]
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Flavours in functional food
“Let food be thy medicine and medicine be thy food”, this famous quote of the father of Medicine-Hippocrates, emphasizes the healing powers of our diet. In the fast-paced, stress-laden life, the contemporary urbanite has shifted his focus from popping pills aimed at curing a disease to consuming preventive diet to avert falling ill. Food technologists have come to the rescue […]
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‘Halal’ and ‘Kosher’ in flavour industry
Halal refers to food permissible under Islamic religious law. Kosher refers to food permissible under Jewish religious law. Halal is an Islamic term that means lawful or permitted while Kosher denotes food that is proper or fit for consumption according to Kashrut, the Jewish dietary law. Thus food products certified as halal or kosher should have their constituent raw materials, […]
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Flavours in health and nutrition
If you go to a hyper-mart and decide to buy the first crate of the season’s mangoes, what do you perceive yourself doing? Undoubtedly, you will touch and smell the best-looking mango and purchase the crate only if the rifting aroma evokes your childhood memories. Aroma is an essential component of flavour and is a quality attribute of fresh produce […]
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India’s Evolving Summer Beverage Revolution27 Feb 2025
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.