How Flavours are Revolutionizing the Bakery Industry?
The bakery industry is one of the most dynamic and rapidly evolving sectors in the food and beverage market. From timeless favorites like biscuits and cookies to innovative offerings like bars and crackers, baked goods have become household staples around the world. Flavours play an essential role in the bakery industry, not only enhancing taste but also creating distinctive profiles that cater to modern consumers’ shifting preferences for both indulgence and health. In this blog, we will explore key categories such as biscuits, cream biscuits, crackers, cookies, rusks, potato thins, and bars, exploring their unique characteristics and the impact of flavours on their appeal. Bread and sweet goods, such as cakes, represent a significant portion of the bakery industry; however, they fall outside the scope of this particular blog.
Biscuits
Biscuits are one of the most popular bakery products worldwide, known for their versatility and wide range of varieties. Whether you prefer something sweet, salty, or buttery, there’s a biscuit to satisfy every palate.
Flavours are critical in transforming simple biscuits into something extraordinary. For instance, vanilla, butter, coconut, and chocolate are traditional flavours that have a timeless appeal. However, in today’s market, there is a growing demand for more innovative options like exotic fruit flavours, herb-infused biscuits, or even savoury blends such as cheese and onion. Flavour innovations continue to drive the market for biscuits, ensuring that consumers always have something new to enjoy. In addition, floral flavours such as lavender, rose, and hibiscus are steadily growing in popularity.
Cream Biscuits
Cream biscuits are indulgent and often considered a treat for both children and adults. The combination of a crispy outer shell and a soft, creamy filling makes cream biscuits a favourite in the bakery world.
Flavour plays a significant role in both the outer shell and the cream filling. Traditional options such as vanilla, chocolate, and orange remain popular, but today’s consumers are also seeking out new and exciting flavours. Cookies with salted caramel, coconut, cardamom, mixed berries, and pistachio fillings are a hit, as are seasonal flavours like cinnamon, ginger, and pumpkin spice during the holidays. Keva Flavours offers a wide range of flavour solutions to help manufacturers create the perfect balance between the biscuit and the cream filling.
Crackers
Crackers are the savoury counterpart of biscuits and are generally lighter and crispier. Crackers are increasingly being used as healthy snack options, with many brands focusing on whole grains, seeds, and natural ingredients.
Flavours play an integral role in differentiating crackers in the competitive market. Classic flavours like jeera, sweet, and salty have been crowd favourites for many years. The tang of sea salt, the warmth of rosemary, or the subtle heat of black pepper, flavours add depth to crackers. Additionally, crackers lend themselves well to more experimental flavours, such as sundried tomato, basil, peri peri, chili, or garlic, offering a more gourmet experience. The right flavour can transform a simple cracker into an exciting snack.
Cookies
Cookies are a universal favourite in the bakery segment, ranging from chewy and soft to crunchy and crispy. Consumers love cookies for their comfort factor and rich variety. Cookies, as a beloved artisanal treat, offer a perfect canvas for culinary innovation, with endless opportunities to experiment across formats, textures, and flavours.
Flavours elevate cookies, turning a simple baked product into an irresistible treat. While classic options like chocolate chip, oatmeal, and peanut butter are perennially popular, newer trends such as lavender and lemon, matcha, or salted caramel are also gaining traction. Flavour profiles like cranberry, coffee, peanut butter, hazelnut, and choco chip cookies that blend sweet and salty or introduce unique ingredients like coffee, or exotic fruits can give cookies an edge in a crowded marketplace.
Rusk
Rusk, a twice-baked bread, has long been a favourite, especially in India, where it’s enjoyed with tea. It is crunchy, and light, and pairs well with both savoury and sweet toppings.
Flavouring rusks can range from simple cardamom or cinnamon to more adventurous profiles like almond, saffron, or ginger. Innovative flavours like masala chai, chocolate, and others can transform a simple rusk into a more indulgent experience, perfect for snacking or pairing with beverages. In addition, manufacturers are increasingly incorporating healthier ingredients like whole grains, nuts, and seeds, giving consumers more nutritious options.
Bars
Bars have carved out a niche in the bakery market, appealing to health-conscious consumers who seek on-the-go snacks that combine nutrition and taste. Whether they are protein bars, energy bars, or granola bars, they are versatile products that offer ample room for flavour creativity.
Flavours in bars often aim to strike a balance between indulgence and health. From chocolate and peanut butter to more innovative options like matcha, coconut, and various seeds, mixed berries, flavour development in this category focuses on creating a sensory experience while maintaining nutritional value. Keva Flavours offers solutions that allow manufacturers to experiment with a wide range of flavour profiles, making healthy bars taste just as good as they feel.
Keva Flavour’s tailored flavour solutions for the Bakery Industry
Keva Flavours, a leader in the flavour industry, is at the forefront of creating innovative flavour solutions for the bakery market. With an extensive range of natural and nature-identical flavours, Keva Flavours caters to the growing demand for healthier bakery products without compromising on taste.
We offer a wide range of flavours that can be used to enhance the taste of low-sugar or sugar-free baked goods. Our flavours are bake-stable and they consist of a range of ethnic, floral, western, and artisanal flavours. These flavours provide the indulgent sweetness consumers crave, without the negative health impacts of refined sugar. We also have flavours like passionfruit, mango, and pomegranate, which can be used in cakes, pastries, and bread.
Keva Flavours also provides comprehensive bakery product development solutions, offering recipe re-engineering, end-to-end application support, lab trials, and valuable consumer insights. By integrating these services, we help brands innovate and optimize their products from concept to execution, ensuring exceptional taste, texture, and consumer satisfaction.
Connect with Keva Flavours today to explore how we can enhance your bakery products with our innovative flavour offerings and support your commitment to health and wellness. Together, we can create baked goods that not only taste great but also promote a healthier lifestyle.
Let’s create something delicious together!
Download our brochure and read our blogs, to uncover more about our flavours.
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Keva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.