A Year of Innovations, Expansion, and Engagements: A Look at 2024
Keva Flavours has redefined culinary innovation in 2024, making food delicious globally and crafting sensorial delights. This landmark year has been shaped by groundbreaking product launches, state-of-the-art factory revamp and expansion, and active engagement at prestigious industry events.
These interactions are a catalyst for innovation, with Keva leveraging insights gained to drive flavour development that resonates with modern consumer preferences for indulgence, health, and authenticity. Whether through flavour-forward dairy solutions or cutting-edge seasoning technologies, Keva’s DNA is rooted in pioneering advancements that align with industry trends and consumer desires. Here’s a comprehensive look at the highlights of this extraordinary year.
Product Innovations: Expanding the Flavour Frontier
Today’s consumers seek products that align with health-conscious lifestyles, bold flavours, and sensory experiences. Market insights reveal a growing demand for innovative, natural, and functional ingredients, as well as a desire for nostalgic and regional flavours. Keva Flavours’ R&D team has been at the forefront of creating unique and trendsetting products for a dynamic and evolving market. This year’s product launches span multiple categories, each crafted to meet consumer tastes and market demands. Here’s a closer look at the innovations:
1. Flavoured Beverages
- Fortified flavoured Water: With a growing demand for health-conscious beverages, Keva launched flavoured water options fortified with minerals and vitamins. Variants like Peach and Guava promise to quench thirst while offering health benefits.
- Lightly Carbonated Drinks (CSDs): In sync with consumer trend of seeking for a subtle fizz, Keva flavours launched flavour offerings like Citrus Breeze and Peach. These flavours have redefined the have redefined the category.
- Energy Drinks: Catering to the fast-paced lifestyle of modern consumers, Keva introduced flavours that pack a punch of energy dinks and fortified with vitamins and minerals.
- Herbal Juice-Based Drink: Keva Flavours seamlessly blends tradition with modern innovation through its proprietary science and technology expertise, offering herbal juice-based water that combines wellness and taste. This unique range includes variants such as Pomegranate with Puniblock Extract, Cranberry with Vitisdefy Extract, and Apple with Amla Extract, catering to health-conscious consumers with functional ingredients rooted in nature’s goodness.
2. Dairy Delights
- Flavoured Milk: Keeping classic and indulgent trends in mind, we launched flavours like Thandai, Gulkand Paan, and Creamy Strawberry for flavoured milk.
- Flavoured Lassi: Rich, traditional, and flavour-packed, Keva’s Rose Lassi and Berry Blast (Blueberry) Lassi flavours stand out for their vibrant taste and aroma.
- Buttermilk: India, a land of diverse cultures and culinary traditions, with each region renowned for its distinct flavours and unique gastronomic creations.
Keva Flavours has introduced an innovative “East, West, North, South” themed flavoured buttermilk range, thoughtfully designed to cater to the diverse taste preferences of various regions across India. By leveraging advanced flavour-focused technology, this range ensures consistent taste delivery while celebrating the rich culinary traditions of the country.
3. Ice Cream and Frozen Desserts
Keva Flavours’ ice cream innovations bring a premium touch to dessert experience with fresh and exotic flavours like Orange, Honey Lavender, Rose Rabadi, Guava Chili, and Lemon. These unique profiles, ranging from refreshing citrus to indulgent floral and spicy notes, add significant value to your product offerings. Inclusions and value-added ingredients help in the premiumization of the ice cream and frozen desert offerings.
4. Hard-Boiled Candy Creations
Candies are known for their bold and exciting flavours, and Keva’s latest range is no exception. Flavours like Green Mango, orange, and Coconut showcase the rich and diverse taste of India’s culinary heritage.
5. Nutraceuticals
- Whey Protein and Weight Gainer Flavours: The demand for health supplements continues to surge, with Keva’s chocolate and vanilla flavours standing out as ideal profiles for whey protein and weight gainers. Additionally, flavours inspired by Indian tastes, such as malai kulfi and caramelized biscuit flavours, have gained significant traction, appealing to the evolving preferences of health-conscious consumers.
- Wellness jellies: Aligning with the rising consumer trend of prioritizing functional foods, Keva Flavours has introduced a range of wellness jellies crafted to combine health benefits with delightful taste. These include innovative variants like Pomegranate with Puniblock, Jamun with Vitisdefy, and Ginger Lemon with Amla Extract. Each jelly is thoughtfully designed to offer functional benefits while delivering a unique flavour experience.
6. Bakery
Keva Flavours has enriched the bakery category with an innovative array of flavour offerings, blending traditional tastes with contemporary profiles. From vibrant digestives to indulgent biscuits, the range caters to evolving consumer preferences.
- Digestive Cookies: Keva Flavours has also launched unique and vibrant flavour profiles like Mixed Berry and Lemon Ginger for digestive cookies. These digestive cookies cater to health-conscious yet indulgent snackers.
- Crackers: Keva Flavours has expanded its offerings with cheese-flavoured crackers, perfect for a savory indulgence.
- Biscuits: Keva Flavours has also delighted with the unique taste of coconut and masala tea-flavoured biscuits, blending traditional and contemporary flavours.
- Cream Biscuits: A refreshing orange-flavoured cream biscuit, adding a tangy twist to classic snacking.
7. Seasonings and Savoury Sensations
Keva Flavours has elevated the snacking experience with innovative seasoning solutions across chips, nuts, and extruded snacks. These offerings cater to diverse palates, blending authentic Indian flavours with global culinary trends.
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- Chips Seasonings: Variants like Samosa Seasoning and Roasted Achari developed by Keva Flavours to deliver authentic Indian tastes to chips.
- Nuts Seasonings: Flavours such as Hing Jeera and Bhut Jolokia are created to bring boldness to snacking nuts.
- Extruded Snacks: Keva has also developed seasonings based on global cuisines. With the growing love for global cuisines, Spicy Korean BBQ became a fan favourite.
- Mayonnaise Flavours: Keva Flavours has also developed Tomato and Cheesy Jalapeno flavours for mayonnaise to give it a tasty upgrade.
Factory Expansion: Setting a New Industry Standard
We have always focused on scaling operations while maintaining the highest standards of quality, safety, and sustainability. This vision took physical shape with the renovation and expansion of its state-of-the-art factory at Vashivali, Raigad, Maharashtra, India.
The expansion of Keva’s facility marks a significant step towards its global growth ambitions. Spanning an impressive 100,000 square feet, the state-of-the-art facility is designed to boost operational efficiency and maintain the highest standards of food safety. It features dedicated zones for personnel and material movement, ensuring a streamlined workflow while upholding hygiene protocols. A robust allergen management system has been put in place to meticulously handle allergens and prevent cross-contamination. To further strengthen quality control, the facility implements an Environmental Monitoring Plan (EMP), which enables continuous environmental assessments, sensory evaluations, and quality inspections. This expansion reinforces Keva’s commitment to excellence, safety, and innovation in the food and beverage industry.
This facility allows Keva Flavours to not only increase production capacity but also provide customers with consistent quality and customized flavour solutions that cater to evolving industry needs.
Industry Engagement: Participation at Global Events
Keva Flavours has also been active on the global stage, engaging with industry stakeholders, partners, and customers at key events. This year’s participation showcased Keva’s capabilities and offerings to a global audience.
Keva Flavours continues to strengthen its industry presence by actively participating in prominent events like the Dairy Industry Conference (DIC) 2024, Hyderabad, FI India 2024, Bengaluru, Gulfood Manufacturing 2024, Dubai, and Distributor’s Meet (Phase I), Mumbai. These strategic engagements aim to enhance brand visibility, foster industry connections, and showcase Keva’s diverse product portfolio.
Keva Flavours thrives on collaboration, innovation, and a deep understanding of consumer dynamics, which remain at the core of its business strategy. By actively engaging with industry veterans and stakeholders across the food and beverage landscape, Keva fosters meaningful dialogue to anticipate and address evolving market demands.
Through collaborative forums, Keva strengthens partnerships and drives innovation, fostering shared growth and market leadership. By engaging industry stakeholders, Keva co-creates value and delivers exceptional taste experiences globally.
Looking Ahead: A Flavourful Future Awaits
2024 marked a transformative year for Keva Flavours with bold product launches, advanced manufacturing expansion, and a strong global presence at key industry events — reinforcing its position as an innovative and customer-driven leader in the flavour industry.
As Keva Flavours looks to 2025, our goal is to continue pushing boundaries, creating iconic flavour experiences, and fostering sustainable growth. By focusing on health-driven trends, regional authenticity, and cutting-edge innovation, Keva is set to lead the industry into the future.
With flavours that inspire, facilities that lead, and partnerships that grow, Keva Flavours is primed to make 2025 a year of unparalleled success and innovation.
Download our product brochure to discover our extensive range of flavours. Discover more about us by reading our blogs and unlock your next big idea!
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Keva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.