• Search
  • My Account
  • Auris
  • Recipes
  • Careers
  • Blog
  • FAQs
  • Partnership
  • Contact Us
  • Sign In
    Sign In

    Lost your password?

    Lost your password? Sign Up
  • contact us sign in

Lost your password?

Lost your password? Sign Up
  • Shop Online
    • Manufacturers
    • Home Use
  • About
    • Overview
    • Expertise
    • Milestones
    • Global Footprint
    • Team
  • Capabilities
    • Creation
    • Application
    • Manufacturing
    • Quality Control
    • Global Standards
  • Flavours
    • Food Applications
    • High-Performance Formats
    • Wellness Solutions
  • Seasonings
  • Shop Online
    • Manufacturers
    • Home Use
  • Highlights
    • News
    • Events
  • Investors
    • Form MGT-7 2023-2024
    • Form MGT-7 2022-2023
    • Form MGT-7 2021-2022
    • CSR Activities 2023-24
    • KFL CSR Committee
    • CSR Policy

  • Partnership
  • FAQs
  • Blog
  • Careers
  • Auris
  • Recipes
  • My account
  • Shop Online
    • Manufacturers
    • Home Use
  • About
    • Overview
    • Expertise
    • Milestones
    • Global Footprint
    • Team
  • Capabilities
    • Creation
    • Application
    • Manufacturing
    • Quality Control
    • Global Standards
  • Flavours
    • Food Applications
    • High-Performance Formats
    • Wellness Solutions
  • Seasonings
  • Shop Online
    • Manufacturers
    • Home Use
  • Highlights
    • News
    • Events
  • Investors
    • Form MGT-7 2023-2024
    • Form MGT-7 2022-2023
    • Form MGT-7 2021-2022
    • CSR Activities 2023-24
    • KFL CSR Committee
    • CSR Policy
  • Topics
    • Flavour Trends and Innovations
      • orange flavour
        • orange flavoured confections
        • Orange flavoured ice cream
        • Orange flavours biscuits
    • Flavours and Food Safety
    • Flavours and Food Technology
    • Science of Taste and Aroma
    • Uncategorized
  • Authors
    • Anita Chouksey
    • Azza Naik
    • Dr. Uday Annapure
    • Harshali Patil
    • Peter Appleton
    • Prasad Gaikwad
    • Prashant Lungade
    • R. D. Shenoy
    • Ummeayman Rangwala
Snacking Indulgence

Snacking Indulgence with Health Benefits

By Azza Naik

December 12, 2018

In the fast-paced modern times, snacking or convenience “go to” food is an integral part of our lives. Snacks are instant food products manufactured and packaged in a way that they have an extended shelf life. No doubt, snacks are stocked in every house, pantries of corporates, armed forces, hospitals etc. and even figure in stockpiles of UN agencies working in regions of floods and famines.

The current market sees waves of creative snack options launched every other day. Conventionally fried potato chips, banana chips, bhujias etc. were the mainstream snacking options available. These were calorie laden and generally avoided by the health conscious. With innovations in food processing, preservation and flavour formulations, the modern consumer has varied options from flavoured extruded products to baked vegetable chips, cereals bars, baked fruit thins etc. Snacking is no longer synonymous with empty calories and unbalanced diet. Healthy nutrient-dense options that focus on using improved flavours, reduced sugar, fat and salt or even switching to more efficient processing methods such as baking, microwave or extrusion are on a rise. The resulting products have sufficient dosage of nutrients, taste better and are marketed through green and clean labels.

Though snacking has been part of recreational or emotional eating for long, modern food technologists have designed snacks with ingredients backed with health claims. Fortified products supplying appreciable percentages of RDA of vitamins and minerals have made snacks a healthy alternative to cumbersome homemade attempts. Well researched ingredients such as dietary fibre, seaweed, calcium, iron, natural pigments and antioxidants that have associated health claims are now constituents of snacks. The current market is flooded with products containing whole oats, oat bran and fibre from other sources. Biscuits, wafers, cereal bars, upma and almost everything instant has added fibre aimed at promoting cardiovascular health. Malt extract a common flavouring agent has been found to have higher antioxidants than even blueberries. Masking agents and superior flavours ensure no compromise in taste when digging into the healthy snack substitutes. Better formulations with the added functionality of contemporary natural and artificial flavours have made healthy eating fun.

Today, there is a product for each and every palate and need. The popularity of baked chips for young adults or masala oats for the health-conscious homemaker or the toothless geriatric is on the rise. The protein-rich bars and shakes are a must have for the fitness enthusiasts. Similarly, the popped and baked vegetable and pseudo-cereals based options are highly sought after by working professionals and students on the run. Further, the local snacking industry has seen rapid innovations over years. Traditional food products such as upma, poha and laddoos have undergone a massive makeover to contain better flavours that lead to more uniform products. Spinach flavour that lifts notes from real spinach makes vegetable snacks a dreamy treat. Cheese, butter, masala and caramel are only few flavour options in the long list of popcorn variants available today. The industry frequently launches snacks with seasonal or festive flavours. Mango flavour in the summers or cinnamon and nutmeg for Christmas is a big trend today. The instant food products have improved in nutritional content, flavour, shelf life and packaging. Alternate well formulated additives to replace traditional less healthy ingredients has made snacking a sustainable option.

Indian market habitually had more vegetarian snacking options in comparison to non-vegetarian. Jerkies, sausages, salamis were unheard of in India a few decades back. Now not only are these processed meat products popular, but specialised local non-vegetarian products such as kheema samosas, lamb kebabs and even chicken masala instant noodles are also highly sought after. On the other hand, gluten-free, nut-free, vegan options etc. have also been launched for a special population. Tofu, puffed cereal bars, millet khakras are products in vogue. People can now follow their religious, dietary and emotional obligations without investing too much time in their kitchen. Furthermore, the geographical boundaries have faded, cuisines have merged and the modern consumer wants access to varied culinary experiences. Where once wasabi was restricted to Japanese sushi restaurants and tikka masala was served only in Indian restaurants, we now have flavour scientists formulating ‘wasabi-makhana’- an Indian snack with Japanese touch or tikka masala potato chips for zealous consumers seeking the Indian zing. Spicy flavour connoisseurs seek chilli pepper flavours from around the world. Innovative snacks stage flavours of African Peri-peri, Peruvian Aji Amarillo, Mexican Guajillo or Indian Bhut Jolokia for variety and fun. The rich flavours of different cultures have been integrated through science and innovation to promote novel products with enhanced sensorial experience.

The innovations seen in this food segment are rampantly driven through government initiatives and R&D ventures in research institutes and enterprising corporates aimed at modernising this sector to meet the needs of ever-evolving consumers of today. The success rate of most launched products is higher today than it was a decade back. In-depth market surveys, experienced formulation experts, varied flavour options, trained sensory panels and attractive launch strategies ensure the development of tasty, nutritious, instant products that are easy on the pockets.

Tags: flavour & taste, flavour industry, health & nutrition, savoury, snacks industry
Array

Share this article

Keva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.

You may also like

"Elevate Your F&B Creations with Smoky Flavours"
Elevate Your F&B Creations with Smoky Flavours

25 Apr 2025

Mango Magic: Fresh, Bold, and Irresistibly Flavourful
Mango Magic: Fresh, Bold, and Irresistibly Flavourful

18 Apr 2025

Pineapple_Flavour_Fuelling_Innovations_Across_F&B_Categories
Pineapple Flavour Fueling Innovations Across F&B Categories

25 Mar 2025

<Go back
  • Topics
  • Authors
  • Flavour Trends and Innovations
    • orange flavour
      • orange flavoured confections
      • Orange flavoured ice cream
      • Orange flavours biscuits
  • Flavours and Food Safety
  • Flavours and Food Technology
  • Science of Taste and Aroma
  • Uncategorized
  • Anita Chouksey
  • Azza Naik
  • Dr. Uday Annapure
  • Harshali Patil
  • Peter Appleton
  • Prasad Gaikwad
  • Prashant Lungade
  • R. D. Shenoy
  • Ummeayman Rangwala
  • Pinned
  • Recent
  • "The image shows Nutraceutical flavour capabilities of Keva Flavours"
    Nutraceuticals: Empowering the Health and Wellness

    29 Jun 2024

  • "The images shows unique ice cream flavour offering of Keva Flavours for ice cream"
    Unique Ice Cream Flavours: Scooping Into The Future

    12 Jun 2024

  • "The featured images shows "Regional refreshers: Taste of Traditions"
    Taste of Traditions

    17 May 2024

  • UNFORGETTABLY ORANGE: EXPLORE THE VIBRANT WORLD OF CITRUS SENSATION

    15 Mar 2024

  • Saffron Flavour: The Golden Elixir of Culinary Excellence

    11 Sep 2023

  • "Elevate Your F&B Creations with Smoky Flavours"
    Elevate Your F&B Creations with Smoky Flavours

    25 Apr 2025

  • Mango Magic: Fresh, Bold, and Irresistibly Flavourful
    Mango Magic: Fresh, Bold, and Irresistibly Flavourful

    18 Apr 2025

  • Pineapple_Flavour_Fuelling_Innovations_Across_F&B_Categories
    Pineapple Flavour Fueling Innovations Across F&B Categories

    25 Mar 2025

  • "Flavours, Health, and Sustainability in F&B The Driving Forces of 2025"
    Flavours, Health, and Sustainability in F&B: The Driving Forces of 2025

    20 Mar 2025

  • India's_Evolving_Summer_Beverage_Revolution
    India’s Evolving Summer Beverage Revolution

    27 Feb 2025

Tags

  • #ALookAtYear2024
  • #bakeryflavours
  • #beverageinnovation
  • #BeverageTrends
  • #ChocolateInnovation #KevaFlavours #FoodTrends #CulinaryCreativity #FlavourSolutions #ChocolateLovers #IndulgentFlavours #FoodIndustry #PartnerInGrowth #TasteTheDifference
  • #ClassicFlavours
  • #confectioneryflavours
  • #dairyflavours
  • #FlavourInnovation #F&BTrends
  • #FlavourInnovation #FoodIngredients #KevaFlavours #FIIndia #SensoryExperience #FoodTrends #Nutraceuticals #BakeryFlavours #BeverageFlavours #DairyFlavours #Seasonings #B2BFlavours
  • #flavourprofile
  • #FlavoursInProteinWars
  • #FlavourSolutions
  • #FoodandBeverageIndustry
  • #FoodInnovation
  • #KevaFlavours #Innovation #FoodIndustry #FlavourSolutions #TasteTheFuture #CulinaryDelight #2024Highlights #GlobalPresence
  • #KevaFlavours #Khopra #TenderCoconut #CoconutDelicious #CoconutFlavour #tropicalfruitflavours #ProductDevelopment #Co-creation #recipereengineering
  • #mangoflavour
  • #productinnovation
  • #Protein Bars
  • #smokeflavourtrends
  • #smokyflavour beverages
  • #smokyflavours
  • #smokyflavoursnacks
  • #SnackRevolution
  • #Strawberry
  • #StrawberryFlavour
  • #tasteofindia. #flavourpairing
  • #TropicalTaste
  • bakery
  • Bakery industry
  • bars
  • beverage industry
  • beverages
  • Biscuits
  • bitter masking
  • CardamomFlavour
  • Chatpata snacks
  • Co-Creation
  • confectionery
  • cookies
  • crackers
  • cream biscuits
  • CulinaryExcellence
  • CuttingEdgeTechnology
  • dairy alternatives
  • Energy drink
  • Energy drink market trends
  • FI India 2024
  • flavour & package interactions
  • flavour & taste
  • flavour encapsulation
  • flavour granulation
  • flavour industry
  • Flavour Innovation
  • flavour interactions
  • flavour release
  • flavour stability
  • Flavourful Beverages
  • flavouring legislation
  • FlavourInnovation
  • Flavours
  • FlavourScience
  • Floral Flavors
  • Food and Beverage
  • Food flavours
  • food matrix
  • food regulations
  • food safety
  • Fortified Beverages
  • Function Beverages
  • functional food
  • Future of Ice cream flavours
  • Global Flavour Trend
  • halal flavour
  • health & nutrition
  • ice cream flavour
  • Innovation
  • Keva Flavours
  • KevaFlavours
  • kosher flavour
  • MarketingInsights
  • Monsoon dishes
  • Monsoon food
  • monsoon season healthy snacks
  • Natural Flavours
  • Nostalgic ice cream flavours
  • Nutraceutical Flavours
  • Nutraeuticals
  • oral care
  • power food
  • ProductProtyping
  • rainy day snacks
  • Rainy season food
  • Rainy season snacks
  • Regional flavours
  • Regional refreshers
  • Rose Flavour
  • Rose-Infused Products
  • rusks
  • Saffron flavour
  • savoury
  • Seasonings
  • SensoryServices
  • Snacks
  • snacks in rainy season
  • snacks industry
  • Sugar Free Beverages
  • Summer drinks
  • Sweet Goods
  • taste & aroma
  • taste perception
  • tea industry
  • Tech enhanced flavours
  • the secret ingredient
  • Top Notes
  • Traditional tastes
  • Unique ice cream flavours
  • Vanilla Flavour

Blog Archive

  • 2025

    • April (2)

      • Elevate Your F&B Creations with Smoky Flavours
      • Mango Magic: Fresh, Bold, and Irresistibly Flavourful
    • March (2)

      • Pineapple Flavour Fueling Innovations Across F&B Categories
      • Flavours, Health, and Sustainability in F&B: The Driving Forces of 2025
    • February (2)

      • India’s Evolving Summer Beverage Revolution
      • Strawberry Flavour: A Timeless Classic for Every Indulgence
    • January (1)

      • Unpeeling the Magic of Orange Flavour in Food & Beverages
  • 2024

    • December (2)

      • A Year of Innovations, Expansion, and Engagements: A Look at 2024
      • Chocolate Flavours: Exploring a World of Innovation and Indulgence
    • November (2)

      • Keva’s Journey of Taste Innovation at Gulfood Manufacturing 2024
      • Trending Flavours in Protein Bars
    • October (2)

      • The Timeless Appeal of Rose Flavour
      • Flavour innovations at FI India 2024: Keva’s taste journey
    • September (2)

      • How Flavours are Revolutionizing the Bakery Industry?
      • A Paradigm Shift in the World of Flavourful Beverages
    • August (1)

      • Cardamom: The Flavour of Elegance
    • July (3)

      • Rainy season snacks: Savouring India’s monsoon flavours – II
      • Rainy Season Snacks: Savouring India’s Monsoon Flavours – I
      • Indulge in the Cream and Sweet taste of Coconut Delicious
    • June (2)

      • Nutraceuticals: Empowering the Health and Wellness
      • Unique Ice Cream Flavours: Scooping Into The Future
    • May (2)

      • Energizing Trends of the Energy Drink Market
      • Taste of Traditions
    • April (1)

      • Explore The Versatile Vanilla Flavour
    • March (1)

      • UNFORGETTABLY ORANGE: EXPLORE THE VIBRANT WORLD OF CITRUS SENSATION
    • January (1)

      • ELEVATE YOUR SNACK OFFERINGS WITH A RANGE OF SIGNATURE SAVOURY TOP NOTES BY KEVA FLAVOURS!
  • 2023

    • September (1)

      • Saffron Flavour: The Golden Elixir of Culinary Excellence
  • 2021

    • September (1)

      • Flavours in Vegan Foods
    • August (1)

      • Sensory Evaluation of Food Products
  • 2020

    • October (1)

      • Effect of Carbohydrates on Flavor Perception
    • September (1)

      • Sensory Attributes of Fats
    • August (1)

      • Flavour and Protein interaction
    • March (2)

      • How some Flavours can easily connect with your mood
      • Flavour concepts that continue to stay relevant even today
    • February (2)

      • Off-taste Masking through Flavourings
      • Confectionery as a category and Indian Market
    • January (3)

      • Sugar Reduction with Flavours
      • Sodium Reduction with Flavours
      • Clean Label and the role of Flavours
  • 2019

    • November (2)

      • Caramelization Reaction in Browning
      • Process Flavours
    • October (1)

      • Flavours for Oral Care
    • July (1)

      • Flavoured Water – an Emerging Concept
    • May (1)

      • Flavour Influences Selection of Healthier Option
    • March (2)

      • Emerging Flavour Trends – Natural & Newness
      • Flavourings in Baked Goods
    • February (2)

      • FEMA GRAS Compliant Substances for Flavours
      • Applications of Flavours and Food Regulations
    • January (1)

      • The rise of Dairy Alternatives
  • 2018

    • December (2)

      • Different Types of Tea Flavours
      • Snacking Indulgence with Health Benefits
    • September (1)

      • Flavouring Legislation and Food Safety
    • July (1)

      • Technology to increase shelf life of flavours
    • May (1)

      • Flavours & Masking Agents in Sports Nutrition
    • April (2)

      • Flavours for reduced fat products
      • Lipid oxidation in food
    • March (2)

      • Flavour retention during extrusion process
      • Flavour Scalping
    • February (2)

      • Powder Flavours
      • Flavor release and perception in mouth
    • January (2)

      • Flavour and sensory perception
      • Flavours in functional food
  • 2017

    • December (2)

      • ‘Halal’ and ‘Kosher’ in flavour industry
      • Control release of flavour
    • November (2)

      • Factors affecting flavour stability
      • Flavour retention in the food matrix
    • October (2)

      • Flavours in health and nutrition
      • Difference between taste and flavour

Disclaimer

The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.

Contact Us

+91 22 2164 3300

+91 88790 06600

connect.flavours@keva.co.in

Feeling Sociable?


Stay updated. Subscribe to our e-newsletter

Disclaimer Privacy Policy Terms of Use Online Store Policy All rights reserved © Keva Flavours Pvt. Ltd.