• Search
  • My Account
  • Auris
  • Recipes
  • Careers
  • Blog
  • FAQs
  • Partnership
  • Contact Us
  • Sign In
    Sign In

    Lost your password?

    Lost your password? Sign Up
  • contact us sign in

Lost your password?

Lost your password? Sign Up
  • Shop Online
    • Manufacturers
    • Home Use
  • About
    • Overview
    • Expertise
    • Milestones
    • Global Footprint
    • Team
  • Capabilities
    • Creation
    • Application
    • Manufacturing
    • Quality Control
    • Global Standards
  • Flavours
    • Food Applications
    • High-Performance Formats
    • Wellness Solutions
  • Seasonings
  • Shop Online
    • Manufacturers
    • Home Use
  • Highlights
    • News
    • Events
  • Investors
    • Form MGT-7 2023-2024
    • Form MGT-7 2022-2023
    • Form MGT-7 2021-2022
    • CSR Activities 2023-24
    • KFL CSR Committee
    • CSR Policy

  • Partnership
  • FAQs
  • Blog
  • Careers
  • Auris
  • Recipes
  • My account
  • Shop Online
    • Manufacturers
    • Home Use
  • About
    • Overview
    • Expertise
    • Milestones
    • Global Footprint
    • Team
  • Capabilities
    • Creation
    • Application
    • Manufacturing
    • Quality Control
    • Global Standards
  • Flavours
    • Food Applications
    • High-Performance Formats
    • Wellness Solutions
  • Seasonings
  • Shop Online
    • Manufacturers
    • Home Use
  • Highlights
    • News
    • Events
  • Investors
    • Form MGT-7 2023-2024
    • Form MGT-7 2022-2023
    • Form MGT-7 2021-2022
    • CSR Activities 2023-24
    • KFL CSR Committee
    • CSR Policy
  • Topics
    • Flavour Trends and Innovations
      • orange flavour
        • orange flavoured confections
        • Orange flavoured ice cream
        • Orange flavours biscuits
    • Flavours and Food Safety
    • Flavours and Food Technology
    • Science of Taste and Aroma
    • Uncategorized
  • Authors
    • Anita Chouksey
    • Azza Naik
    • Dr. Uday Annapure
    • Harshali Patil
    • Peter Appleton
    • Prasad Gaikwad
    • Prashant Lungade
    • R. D. Shenoy
    • Ummeayman Rangwala

UNFORGETTABLY ORANGE: EXPLORE THE VIBRANT WORLD OF CITRUS SENSATION

By Anita Chouksey

March 15, 2024

In the bustling streets of our childhood, the vibrant orange flavour was synonymous with joy. As kids, we eagerly awaited the vendor’s bell, signaling the arrival of orange-flavoured ice gola and popsicles. As adulthood dawned, the orange flavour evolved with us. Cold drinks and refreshing orange juices became the go-to choices during scorching summers. In the golden years of old age, the orange flavour transforms into a comforting indulgence. Orange-flavoured sweets became a delightful treat, bridging generations. The orange flavour is a cherished companion for every stage of life, weaving a tapestry of memories that mirror the rich hues of sunset.

Welcome to “Unforgettably Orange,” a journey through the tantalizing world of orange flavour! In this blog, we’ll delve into the delightful versatility of oranges, explore their endless applications, and uncover the latest trends in the culinary world.

Current market trends: There is something undeniably captivating about the vibrant hue and refreshing taste of oranges. According to Mintel GNPD data, India has launched 302 orange-flavoured products in less than one year. Vitamins and dietary supplements hold the top position with 14.5% of the all-new launches, followed by beverages, bakery products, confectionery products, ice cream, and others.

Boundless Versatility of Orange Flavour: In the culinary world, few flavours are as versatile and beloved as orange. From its sparkling colour to its refreshing zest, the orange flavour has found its way into a myriad of products, offering a burst of citrus goodness in every bite or sip.

Tangy Goodness of Orange in Dietary Supplements: Orange-flavoured vitamins and dietary supplements offer a fusion of health and indulgence. Infused with the refreshing aroma and tangy taste of oranges, they provide a sensory delight with every intake. Brands can prioritize flavour, to ensure each dose is not only nutritious but also delicious. These supplements offer a convenient and enjoyable way to boost immunity and support overall health, making orange-flavoured options a popular choice for those seeking both wellness and flavour in their daily routine.

Zestful Quenchers: Vibrant Citrus Delight in Orange-Infused Beverages: For a refreshing boost of energy, look no further than orange-flavoured drinks. The invigorating citrus flavour provides a welcome pick-me-up. In crafting exceptional orange-flavoured sherbets, energy drinks, carbonated soft drinks, iced tea, and more; flavour reigns supreme. The refreshing aroma and captivating taste of oranges create a sensory experience that captivates the palate and sets energy drinks apart. Brands can infuse their creations with a pronounced, refreshing orange flavour, delivering a lasting, satisfying mouthfeel. In addition, adding orange juices and powdered encapsulation intensifies the treat so much that each sip makes customers crave more of that energizing citrus goodness.

Sunshine Sweetness of Orange-Infused Bakery Delights: The harmony between orange flavour and bakery delights is a timeless culinary symphony. From the crispiness of cookies and biscuits to the velvety softness of cakes and pastries, orange essence seamlessly integrates, enriching each bite with a burst of citrusy goodness. Revered by consumers for generations, orange-flavoured bakery goods evoke nostalgia and delight. Manufacturers can elevate their creations by harnessing the superior top notes of orange and infusing them into cream fillings and biscuit bases.

The Citrusy Charm of Orange-Infused Confections:

Orange and chocolate—a match made in heaven. The combination of rich, decadent chocolate and tangy orange creates a harmonious flavour profile that is both indulgent and irresistible. Whether in the form of chocolate bars, truffles, or candies, orange-flavoured chocolates offer a luxurious treat for chocolate lovers everywhere. For orange-infused confectionery products, brands can experiment with a wide range of orange flavours to create unique offerings.

Zesty Frozen Bliss: Orange-Infused Ice Cream and Gelato: Imagine indulging in a scoop of creamy, orange-infused ice cream on a hot summer day. The tangy sweetness of orange perfectly complements the rich, velvety texture of ice cream, creating a refreshing treat that delights the senses. Creamy and refreshing orange-flavoured gelato is also a delightful treat for your taste buds on a sunny day.  Brands have the option to feature orange flavour as a standalone delight or blend it with complementary flavours such as chocolate, vanilla, honey, ginger, cinnamon, and more. This versatility allows for a spectrum of tantalizing combinations, offering customers various indulgent and refreshing treats.

Keva Flavours orange flavour bucket::  Keva Flavours extensive range of orange flavours, with diverse flavour chemistry and applications, offers unparalleled customization options to meet the unique demands of manufacturers, ensuring their products stand out in the market with irresistible flavour profiles.

Recently, we have had new additions to our orange bucket: Orange Bake Plus and Orange Candy Plus. Our orange bake plus flavour can enable brands to craft bakery products that transcend market standards, offering a tantalizing taste profile and lingering freshness that captivates the senses. Our Orange Candy Plus is an innovative solution for confectionery creations and can add a refreshing twist to chocolates, hard-boiled candies, gums, jellies, and more.

As we bring our journey through the vibrant world of orange flavour to a close, we invite you to continue exploring, experimenting, and indulging in the irresistible allure of oranges with our “orange bake plus” and “orange candy plus.”.

Join us, as we celebrate the endless possibilities of the citrus sensation and embrace the zest of life! Follow us on LinkedIn for more such interesting stories about flavours.

Array

Share this article

Keva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.

You may also like

From Sips to Snacks: Lemon Flavour’s Rising Dominance in F&B

30 May 2025

Evolving_Flavours_in _India’s_Ice_Cream_Landscape
Evolving Flavours in India’s Ice Cream Landscape

14 May 2025

"Elevate Your F&B Creations with Smoky Flavours"
Elevate Your F&B Creations with Smoky Flavours

25 Apr 2025

<Go back
  • Topics
  • Authors
  • Flavour Trends and Innovations
    • orange flavour
      • orange flavoured confections
      • Orange flavoured ice cream
      • Orange flavours biscuits
  • Flavours and Food Safety
  • Flavours and Food Technology
  • Science of Taste and Aroma
  • Uncategorized
  • Anita Chouksey
  • Azza Naik
  • Dr. Uday Annapure
  • Harshali Patil
  • Peter Appleton
  • Prasad Gaikwad
  • Prashant Lungade
  • R. D. Shenoy
  • Ummeayman Rangwala
  • Pinned
  • Recent
  • "The image shows Nutraceutical flavour capabilities of Keva Flavours"
    Nutraceuticals: Empowering the Health and Wellness

    29 Jun 2024

  • "The images shows unique ice cream flavour offering of Keva Flavours for ice cream"
    Unique Ice Cream Flavours: Scooping Into The Future

    12 Jun 2024

  • "The featured images shows "Regional refreshers: Taste of Traditions"
    Taste of Traditions

    17 May 2024

  • UNFORGETTABLY ORANGE: EXPLORE THE VIBRANT WORLD OF CITRUS SENSATION

    15 Mar 2024

  • Saffron Flavour: The Golden Elixir of Culinary Excellence

    11 Sep 2023

  • From Sips to Snacks: Lemon Flavour’s Rising Dominance in F&B

    30 May 2025

  • Evolving_Flavours_in _India’s_Ice_Cream_Landscape
    Evolving Flavours in India’s Ice Cream Landscape

    14 May 2025

  • "Elevate Your F&B Creations with Smoky Flavours"
    Elevate Your F&B Creations with Smoky Flavours

    25 Apr 2025

  • Mango Magic: Fresh, Bold, and Irresistibly Flavourful
    Mango Magic: Fresh, Bold, and Irresistibly Flavourful

    18 Apr 2025

  • Pineapple_Flavour_Fuelling_Innovations_Across_F&B_Categories
    Pineapple Flavour Fueling Innovations Across F&B Categories

    25 Mar 2025

Tags

  • #ALookAtYear2024
  • #bakeryflavours
  • #BeverageFlavours
  • #beverageinnovation
  • #BeverageTrends
  • #ChocolateInnovation #KevaFlavours #FoodTrends #CulinaryCreativity #FlavourSolutions #ChocolateLovers #IndulgentFlavours #FoodIndustry #PartnerInGrowth #TasteTheDifference
  • #ClassicFlavours
  • #confectioneryflavours
  • #ConsumerTrends
  • #DairyDelights
  • #dairyflavours
  • #FlavourInnovation #F&BTrends
  • #FlavourInnovation #FoodIngredients #KevaFlavours #FIIndia #SensoryExperience #FoodTrends #Nutraceuticals #BakeryFlavours #BeverageFlavours #DairyFlavours #Seasonings #B2BFlavours
  • #flavourprofile
  • #FlavoursInProteinWars
  • #FlavourSolutions
  • #FlavourTrends
  • #FloralFlavours
  • #FoodAndBeverage
  • #FoodandBeverageIndustry
  • #FoodInnovation
  • #GlobalFlavours
  • #IceCreamInnovation
  • #KevaFlavours #Innovation #FoodIndustry #FlavourSolutions #TasteTheFuture #CulinaryDelight #2024Highlights #GlobalPresence
  • #KevaFlavours #Khopra #TenderCoconut #CoconutDelicious #CoconutFlavour #tropicalfruitflavours #ProductDevelopment #Co-creation #recipereengineering
  • #LemonFlavour
  • #mangoflavour
  • #MithaiFlavours
  • #ProductDevelopment
  • #productinnovation
  • #Protein Bars
  • #SavouryIndulgence
  • #smokeflavourtrends
  • #smokyflavour beverages
  • #smokyflavours
  • #smokyflavoursnacks
  • #SnackRevolution
  • #Strawberry
  • #StrawberryFlavour
  • #tasteofindia. #flavourpairing
  • #TasteTheFuture
  • #TropicalTaste
  • bakery
  • Bakery industry
  • bars
  • beverage industry
  • beverages
  • Biscuits
  • bitter masking
  • CardamomFlavour
  • Chatpata snacks
  • Co-Creation
  • confectionery
  • cookies
  • crackers
  • cream biscuits
  • CulinaryExcellence
  • CuttingEdgeTechnology
  • dairy alternatives
  • Energy drink
  • Energy drink market trends
  • FI India 2024
  • flavour & package interactions
  • flavour & taste
  • flavour encapsulation
  • flavour granulation
  • flavour industry
  • Flavour Innovation
  • flavour interactions
  • flavour release
  • flavour stability
  • Flavourful Beverages
  • flavouring legislation
  • FlavourInnovation
  • Flavours
  • FlavourScience
  • Floral Flavors
  • Food and Beverage
  • Food flavours
  • food matrix
  • food regulations
  • food safety
  • Fortified Beverages
  • Function Beverages
  • functional food
  • Future of Ice cream flavours
  • Global Flavour Trend
  • halal flavour
  • health & nutrition
  • ice cream flavour
  • Innovation
  • Keva Flavours
  • KevaFlavours
  • kosher flavour
  • MarketingInsights
  • Monsoon dishes
  • Monsoon food
  • monsoon season healthy snacks
  • Natural Flavours
  • Nostalgic ice cream flavours
  • Nutraceutical Flavours
  • Nutraeuticals
  • oral care
  • power food
  • ProductProtyping
  • rainy day snacks
  • Rainy season food
  • Rainy season snacks
  • Regional flavours
  • Regional refreshers
  • Rose Flavour
  • Rose-Infused Products
  • rusks
  • Saffron flavour
  • savoury
  • Seasonings
  • SensoryServices
  • Snacks
  • snacks in rainy season
  • snacks industry
  • Sugar Free Beverages
  • Summer drinks
  • Sweet Goods
  • taste & aroma
  • taste perception
  • tea industry
  • Tech enhanced flavours
  • the secret ingredient
  • Top Notes
  • Traditional tastes
  • Unique ice cream flavours
  • Vanilla Flavour

Blog Archive

  • 2025

    • May (2)

      • From Sips to Snacks: Lemon Flavour’s Rising Dominance in F&B
      • Evolving Flavours in India’s Ice Cream Landscape
    • April (2)

      • Elevate Your F&B Creations with Smoky Flavours
      • Mango Magic: Fresh, Bold, and Irresistibly Flavourful
    • March (2)

      • Pineapple Flavour Fueling Innovations Across F&B Categories
      • Flavours, Health, and Sustainability in F&B: The Driving Forces of 2025
    • February (2)

      • India’s Evolving Summer Beverage Revolution
      • Strawberry Flavour: A Timeless Classic for Every Indulgence
    • January (1)

      • Unpeeling the Magic of Orange Flavour in Food & Beverages
  • 2024

    • December (2)

      • A Year of Innovations, Expansion, and Engagements: A Look at 2024
      • Chocolate Flavours: Exploring a World of Innovation and Indulgence
    • November (2)

      • Keva’s Journey of Taste Innovation at Gulfood Manufacturing 2024
      • Trending Flavours in Protein Bars
    • October (2)

      • The Timeless Appeal of Rose Flavour
      • Flavour innovations at FI India 2024: Keva’s taste journey
    • September (2)

      • How Flavours are Revolutionizing the Bakery Industry?
      • A Paradigm Shift in the World of Flavourful Beverages
    • August (1)

      • Cardamom: The Flavour of Elegance
    • July (3)

      • Rainy season snacks: Savouring India’s monsoon flavours – II
      • Rainy Season Snacks: Savouring India’s Monsoon Flavours – I
      • Indulge in the Cream and Sweet taste of Coconut Delicious
    • June (2)

      • Nutraceuticals: Empowering the Health and Wellness
      • Unique Ice Cream Flavours: Scooping Into The Future
    • May (2)

      • Energizing Trends of the Energy Drink Market
      • Taste of Traditions
    • April (1)

      • Explore The Versatile Vanilla Flavour
    • March (1)

      • UNFORGETTABLY ORANGE: EXPLORE THE VIBRANT WORLD OF CITRUS SENSATION
    • January (1)

      • ELEVATE YOUR SNACK OFFERINGS WITH A RANGE OF SIGNATURE SAVOURY TOP NOTES BY KEVA FLAVOURS!
  • 2023

    • September (1)

      • Saffron Flavour: The Golden Elixir of Culinary Excellence
  • 2021

    • September (1)

      • Flavours in Vegan Foods
    • August (1)

      • Sensory Evaluation of Food Products
  • 2020

    • October (1)

      • Effect of Carbohydrates on Flavor Perception
    • September (1)

      • Sensory Attributes of Fats
    • August (1)

      • Flavour and Protein interaction
    • March (2)

      • How some Flavours can easily connect with your mood
      • Flavour concepts that continue to stay relevant even today
    • February (2)

      • Off-taste Masking through Flavourings
      • Confectionery as a category and Indian Market
    • January (3)

      • Sugar Reduction with Flavours
      • Sodium Reduction with Flavours
      • Clean Label and the role of Flavours
  • 2019

    • November (2)

      • Caramelization Reaction in Browning
      • Process Flavours
    • October (1)

      • Flavours for Oral Care
    • July (1)

      • Flavoured Water – an Emerging Concept
    • May (1)

      • Flavour Influences Selection of Healthier Option
    • March (2)

      • Emerging Flavour Trends – Natural & Newness
      • Flavourings in Baked Goods
    • February (2)

      • FEMA GRAS Compliant Substances for Flavours
      • Applications of Flavours and Food Regulations
    • January (1)

      • The rise of Dairy Alternatives
  • 2018

    • December (2)

      • Different Types of Tea Flavours
      • Snacking Indulgence with Health Benefits
    • September (1)

      • Flavouring Legislation and Food Safety
    • July (1)

      • Technology to increase shelf life of flavours
    • May (1)

      • Flavours & Masking Agents in Sports Nutrition
    • April (2)

      • Flavours for reduced fat products
      • Lipid oxidation in food
    • March (2)

      • Flavour retention during extrusion process
      • Flavour Scalping
    • February (2)

      • Powder Flavours
      • Flavor release and perception in mouth
    • January (2)

      • Flavour and sensory perception
      • Flavours in functional food
  • 2017

    • December (2)

      • ‘Halal’ and ‘Kosher’ in flavour industry
      • Control release of flavour
    • November (2)

      • Factors affecting flavour stability
      • Flavour retention in the food matrix
    • October (2)

      • Flavours in health and nutrition
      • Difference between taste and flavour

Disclaimer

The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.

Contact Us

+91 22 2164 3300

+91 88790 06600

connect.flavours@keva.co.in

Feeling Sociable?


Stay updated. Subscribe to our e-newsletter

Disclaimer Privacy Policy Terms of Use Online Store Policy All rights reserved © Keva Flavours Pvt. Ltd.