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Fruity Flavours Driving The Nutritional Supplement Industry
The global nutritional supplement industry is undergoing a flavour revolution—driven by evolving consumer preferences, wellness trends, and the rapid rise of non-pill formats. While tablets and capsules have long dominated the category, modern consumers are leaning toward more enjoyable, flavourful experiences that enhance compliance and satisfaction. The performance nutrition segment, including sports supplements, protein powders, and hydration products, is highly […]
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.