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Trending Flavours in Protein Bars
Protein bars have an interesting history, evolving over decades from niche products for athletes to popular snacks for people of all lifestyles. In the 1950s, Hi-protein fudge was mass-produced for athletes. Later it was developed for astronauts and military personnel. In the 1990s, protein bars gained popularity as convenient, on-the-go snacks and have since evolved into nutritionally diverse, functional, and flavourful […]
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Nutraceuticals: Empowering the Health and Wellness
The global healthcare landscape is experiencing a significant transformation, increasingly prioritizing “preventive measures” over “reactive treatments”. Nutraceuticals, known for their health-enhancing properties, align seamlessly with this proactive approach to healthcare. With the increasing health and wellness awareness, nutraceuticals have garnered significant attention globally, particularly in India. The Indian market, known for its rich heritage in Ayurveda and natural remedies, is […]
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Energizing Trends of the Energy Drink Market
Indian Energy Drink Market is valued at 0.74 billion USD in 2024 and it is expected to grow at 5.46% CAGR and reach 1.01 billion USD by 2031. According to industry reports, the Indian energy drink market is projected to continue its upward trajectory, driven by factors such as increasing disposable income, growing urbanization, and fast-paced lifestyle. Domestic and international […]
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Off-taste Masking through Flavourings
In today’s modern world of food and beverage products, pure taste and mouth feel are no longer enough for the consumer. Today’s modern consumer is looking for far, healthier options. Obesity is an issue, especially in children, tooth care, diabetes, salt content, fat content. The inclusion of vitamin and mineral all are now rapidly becoming the benchmark. These are very […]
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Clean Label and the role of Flavours
Latest global trends are what everybody looks forward to, be it concerning fashion or food. One such term in global trend is ‘Clean label’ that most food manufacturing companies would want to cater to its consumer. What do consumers expect in Clean label? It is a challenge to understand this term; however, let us try to understand what it implies […]
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Flavour Influences Selection of Healthier Option
Our ancestors may never have thought there would be an era when people would have to be selective in what they eat to remain healthy. As we have evolved, our eating habits have evolved too, and we have moved away from natural and raw form of food to processed foods. Besides the changes in eating habits, we have also moved […]
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The rise of Dairy Alternatives
Lately, there has been a huge surge in dairy alternatives and more and more research is being focussed in this direction. Abstaining from dairy could be a result of health problems such as lactose intolerance, IBS or any other inflammatory diseases, or due to lifestyle choice such as being vegan or following alternative medicine systems that restrict such intake. Whatever […]
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Flavours & Masking Agents in Sports Nutrition
The global sports nutrition market is predicted to surpass $45 billion by the year 2022. With tremendous pressure and competition in sports along with easily disposable income, an ergogenic diet is being sought after. In sports nutrition, products are categorized as per the intended function. Generally speaking there are pre-workout, in between-workout and post workout or recovery products. As eating […]
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Flavours in functional food
“Let food be thy medicine and medicine be thy food”, this famous quote of the father of Medicine-Hippocrates, emphasizes the healing powers of our diet. In the fast-paced, stress-laden life, the contemporary urbanite has shifted his focus from popping pills aimed at curing a disease to consuming preventive diet to avert falling ill. Food technologists have come to the rescue […]
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Flavours in health and nutrition
If you go to a hyper-mart and decide to buy the first crate of the season’s mangoes, what do you perceive yourself doing? Undoubtedly, you will touch and smell the best-looking mango and purchase the crate only if the rifting aroma evokes your childhood memories. Aroma is an essential component of flavour and is a quality attribute of fresh produce […]
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13 Nov 2024
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.