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How Nostalgia is Shaping the Future of Taste?
Nostalgia is more than a sentiment, it’s a psychological anchor. Research in consumer behaviour shows that nostalgic experiences can foster positive emotions, a sense of belonging, and even increased product satisfaction. Amid global uncertainty, health crises, and digital fatigue, consumers are leaning towards regaining moments of emotional connection, and comfort. This is the reason why a single bite of mango […]
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Evolving Flavours in India’s Ice Cream Landscape
Ice cream holds a special place in the hearts of Indian consumers—not just as a dessert, but as a celebratory treat, a way to beat the heat, or simply to satisfy sweet cravings. While its appeal cuts across age groups, consumption is highest among the young and affluent, particularly Gen Z and millennials who lead the way in driving trends. […]
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Royal Rose the Flavour of Royalty30 Aug 2025
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.