Energizing Trends of the Energy Drink Market
Indian Energy Drink Market is valued at 0.74 billion USD in 2024 and it is expected to grow at 5.46% CAGR and reach 1.01 billion USD by 2031. According to industry reports, the Indian energy drink market is projected to continue its upward trajectory, driven by factors such as increasing disposable income, growing urbanization, and fast-paced lifestyle. Domestic and international players are competing for market share, offering a wide range of energy drinks tailored to different consumer segments. A quick look back at the year 2023 shows that a total of 35 energy drinks were launched in India in 2023.
The target consumer base for energy drinks in India is divided into three segments: adults, teens, and elderly people. With hectic lifestyles and demanding work schedules, consumers are turning to energy drinks as a quick and convenient way to boost energy levels and enhance performance. A survey found that men between the ages of 18 and 34 are the biggest energy drink consumers, with about 30% of teenagers consuming it every day.
The demand for energy drinks has been on the rise in India as consumers become more health-conscious and seek products that offer additional benefits beyond hydration. Brands are focusing on incorporating vitamins, minerals, and botanical extracts known for their energizing properties, catering to consumers seeking healthier beverage options. With busy lifestyles and hectic schedules becoming the norm, there is a growing need for beverages that provide a quick and convenient source of energy to fuel daily activities, workouts, and mental focus.
In the Indian energy drink market, sugar-free options command a sizable market share. In terms of value, the segment grew at a pace of 17.05% between 2020 and 2023. Market demand for sugar-free energy drinks is being driven by the growing number of people with diabetes. In 2020, the proportion of sugar-free energy drinks in the Indian market was only 3.17%.
Both global and local energy drinks are now widely available through various channels, including leading supermarkets, general stores, online platforms, and even vending machines, ensuring easy accessibility.
The key drivers for the growth of the energy drink segment include the entry of new players, diverse customer taste preferences, and an increasing number of product launches, all of which lead to innovation. New and exciting flavours cater to diverse consumer preferences. While traditional flavours such as citrus and berry remain popular, manufacturers are experimenting with unique and exotic flavour profiles to capture the attention of consumers. Some of the flavours to watch in the Indian energy drink market includes tropical fruit blends, berries, herbal blends, citrus, and traditional Indian profiles.
Blends of tropical fruits such as mango, pineapple, and guava are gaining popularity among consumers looking for refreshing and exotic energy drink options. These fruity flavours offer a burst of sweetness and tanginess, making them ideal for consumption during hot summer months or as a pick-me-up during workouts.
Citrus mint-flavoured energy drinks combine the cooling effect of mint with the zesty freshness of citrus fruits to create a delicious and energizing beverage. The crispness of lemon or lime pairs perfectly with the soothing undertones of mint, creating a revitalizing flavour profile that appeals to consumers seeking a refreshing energy boost.
Berries are known for their antioxidant properties and vibrant flavours, making them a popular choice for energy drink formulations. Berry blast flavours, featuring a medley of strawberries, blueberries, raspberries, and blackberries, offer a deliciously fruity and energizing experience that appeals to health-conscious consumers.
The combination of tart green apple and spicy ginger creates a unique and flavourful energy drink option that stands out from the crowd. Green apple provides a crisp and tangy taste, while ginger adds a warm and refreshing kick, making this flavour ideal for consumers seeking a bold and refreshing energy drink.
With a growing interest in natural and functional ingredients, energy drinks infused with herbal extracts such as ginseng, Ginkgo biloba, and green tea are gaining traction in the Indian market. These herbal infusions offer potential health benefits and provide a refreshing alternative to traditional energy drink flavours.
Bringing Indian traditional flavours like sattu, kokum, and Buransh is ideal for connecting with consumers and offers them global energy drinks infused with familiar Indian tastes.
Keva’s Expertise:
With years of experience in flavour manufacturing, Keva Flavours is a trusted partner for energy drink manufacturers seeking high-quality and innovative flavour solutions. Our team of flavourists and application technologists works in close coordination to develop flavours using the finest ingredients and cutting-edge technology. We aim to meet the unique requirements of the energy drink market by focusing on taste, functionality, and consumer appeal. Each batch delivers exceptional quality and consistency.
From tropical fruit blends to citrus infusions and herbal elixirs, Keva Flavours’ extensive flavour portfolio offers a diverse range of options for energy drink manufacturers. Additionally, we offer global energy drink profiles to meet market demands.
As the energy drink market in India continues to evolve and expand, manufacturers are focusing on innovation and flavour diversification to meet the changing needs and preferences of consumers. From traditional citrus and berry flavours to exotic tropical blends and herbal infusions, the energy drink segment offers a wide range of options to cater to diverse tastes and lifestyles. By staying attuned to emerging trends and consumer preferences, manufacturers can capitalize on the growing demand for functional and flavourful energy drinks in India’s dynamic beverage market.
Ready to energize your product line?
Click here to download our brochure and explore a wide range of flavours. Write us at connect.flavours@keva.co.in to learn more about our products.
ArrayKeva has an extensive flavour shop for various food and beverage applications, besides a team of expert flavourists and food technologists for creating custom flavours and matches. To partner with us, contact Keva today.
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