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Flavours of Festivities: How Festival Tastes Influence Product Innovation
India, the land of diverse cultural regions and vibrant festivals, celebrates every occasion with its own unique culinary identity. At the heart of these festivities lies an array of traditional sweets, laddoos, pedas, gulab jamun, modak, and more, each carrying the essence of heritage and togetherness. These mithais are more than just desserts; they are edible symbols of joy, family, […]
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Royal Rose the Flavour of Royalty
Introduction Rose is more than just a floral note; it’s a flavour steeped in cultural richness and elegance, with a tradition deeply rooted in the culinary heritage of Asia and the Middle East. What began centuries ago as a cooling, fragrant addition to traditional dishes is now embraced worldwide in modern applications ranging from beverages such as tea and RTD […]
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How Nostalgia is Shaping the Future of Taste?
Nostalgia is more than a sentiment, it’s a psychological anchor. Research in consumer behaviour shows that nostalgic experiences can foster positive emotions, a sense of belonging, and even increased product satisfaction. Amid global uncertainty, health crises, and digital fatigue, consumers are leaning towards regaining moments of emotional connection, and comfort. This is the reason why a single bite of mango […]
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30 Aug 2025
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30 Aug 2025
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.