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Off-taste Masking through Flavourings
In today’s modern world of food and beverage products, pure taste and mouth feel are no longer enough for the consumer. Today’s modern consumer is looking for far, healthier options. Obesity is an issue, especially in children, tooth care, diabetes, salt content, fat content. The inclusion of vitamin and mineral all are now rapidly becoming the benchmark. These are very […]
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Sugar Reduction with Flavours
In today’s modern and ever more health-conscious world, there is a growing demand and need for there to be a reduction in the level of sugar consumed. It is especially required in beverages as it contains the maximum amount of sugar. Why is this necessary? Table Sugar, as we know, is Sucrose which is a DiSaccharide. The basic chemical formula […]
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Sodium Reduction with Flavours
The world’s favourite and most effective flavour enhancer is salt. All other flavour enhancers such as Monosodium Glutamate, The Ribonucleotide (I+G) are highly effective but only in conjunction with salt. What we refer to as salt is Sodium Chloride (NaCl). It is a highly stable molecule since it is the perfect match between the most reactive Group 1 element Sodium. […]
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Clean Label and the role of Flavours
Latest global trends are what everybody looks forward to, be it concerning fashion or food. One such term in global trend is ‘Clean label’ that most food manufacturing companies would want to cater to its consumer. What do consumers expect in Clean label? It is a challenge to understand this term; however, let us try to understand what it implies […]
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Caramelization Reaction in Browning
Have you ever wondered how sugar turns into delicious caramel when heated? Have you ever noticed how the crust of bread turns brown when baked? Have you ever thought how white potato turns brown when fried? The reason behind this magic is a browning reaction or, Maillard reaction. Browning reactions are very well known for the development of the brown […]
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Process Flavours
It is said that the sense of smell is the earliest identified sense of human being in history. When compared to the sense of other animals, the human is far more developed. This sense can help us to distinguish between various flavours and their combinations. A flavour is a substance which is a combination of certain aroma chemicals giving characteristic identity […]
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Flavours for Oral Care
The first image that flashes through your mind when you think of word ‘Oral care’ is ‘Teeth’. However, oral care is not only about brushing with a minty toothpaste and gargle with a refreshing mouthwash, but this category has far expanded to include breath sprays, breath strips, whitening strips etc. Going back to basics, to maintain basic oral health, the […]
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Flavoured Water – an Emerging Concept
Water – this universal solvent is very essential for most of our body functions and maintaining good health. We all need to consume a reasonable amount of water to maintain the health of every cell in our body. Water helps in preventing the body from dehydrating and for all the additional benefits like skincare, kidney care and detoxification benefits that […]
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Flavour Influences Selection of Healthier Option
Our ancestors may never have thought there would be an era when people would have to be selective in what they eat to remain healthy. As we have evolved, our eating habits have evolved too, and we have moved away from natural and raw form of food to processed foods. Besides the changes in eating habits, we have also moved […]
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Emerging Flavour Trends – Natural & Newness
Aggressive marketing schemes, globalisation and opening of markets have prompted the consumers to crave global flavours from the comfort of their couch. Consumers want to try to experiment with diverse flavours and cuisines that boast of being ‘natural’ and ‘safe’ without investing too much time and energy. Thus, the demand for certain natural flavours has risen leading to launch of […]
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India’s Evolving Summer Beverage Revolution27 Feb 2025
- India’s Evolving Summer Beverage Revolution
27 Feb 2025
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The statements, views, thoughts and opinions expressed on blog or social media are those of the author and do not necessarily reflect the official policy or position of Keva Flavours or its parent organisation. The company does not take any responsibility for the views of the author.